NEW YORK--(BUSINESS WIRE)—Persado, the global leader of Marketing Language Engineering, has announced that Michael Collins, computational linguist from Columbia University, has been appointed as a special adviser.
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NEW YORK--(BUSINESS WIRE)-- Persado, provider of a Marketing Language Engineering technology platform for leading digital marketers, has added four key executives to its leadership team.
Crain's profiles a dozen hot tech executives whose recent moves could pay off big—not only for their companies but for the city's digital economy.
Marketers: How do know which messages and campaigns will resonate best with your target audience?New York-based Persado wants to provide marketers with data to help them build a successful campaign or promotion.
Current customers already include Skype, Badoo, the mobile carrier TIM plus several other tier-one carriers that Persado says it cannot disclose. Bain Capital Ventures led the funding in this Series A round, with participation also from TL Capitol.