No offense to the Super Bowl, but Shoptalk is the game of the year for retail and e-commerce professionals. Established retailers and brands will take the stage March 18-21 in Vegas alongside startups, tech companies, media and analysts to cover the rapid evolution of how consumers discover, shop and buy. Expect to uncover new technologies and business models and the latest trends in consumer behaviors, preferences and expectations. It’s a jam-packed, four-day affair, but be sure to carve out time for these five sessions.
Advances in Merchandising: AI, IoT and Beyond
When: Monday, March 19 at 9:45 a.m.
Speakers: Neil Ackerman, Senior Director, Global Supply Chain Advanced Planning, Johnson & Johnson; Dan Park, CEO, BuildDirect; Barry Litwin, CEO, Adorama; Brendan Witcher, VP and Principal Analyst, Forrester Research (Interviewer)
Why Attend: Consumers aren’t the only ones evolving. Technology is too, and the two are very much intertwined. Using new AI-powered tools, marketers can predict which products will resonate with consumers at different price points and in different locations. Harnessed correctly, this data can reduce the risk of unnecessary and costly markdowns.
Omnichannel and Seamless Customer Experiences
When: Monday, March 19 at 4:30 p.m.
Speakers: Rafeh Masood, Chief Digital Officer, BJ's Wholesale Club; Eric Messerschmidt, SVP Strategic Marketing, CRM, and Loyalty, Ulta Beauty; Allison Peterson, President, Ecommerce, Best Buy; Brendan Witcher, VP and Principal Analyst, Forrester Research (Interviewer)
Why Attend: “Omnichannel customer experiences” may be a trendy talking point, but few retailers have managed to make them seamless. In this session, three established retailers will share tips to nail the new must-do.
Track Keynote: Marketing in a Connected World
When: Tuesday, March 20 at 3:45 p.m.
Speaker: Martin Barthel, Global Head of eCommerce & Retail Strategy, Facebook
Why Attend: It’s your chance to hear from a major player at the world’s largest social network. Barthel will discuss effective ways brands can create new purchase intent and consideration and highlight some of the ways disruptive brands are driving traditional business goals in new, more efficient and technologically advanced ways.
AI in Marketing: Predictive and Beyond
When: Tuesday, March 20 at 5:15 p.m.
Speakers: Guido Campello, CEO – Creative Director, Cosabella; Vikram Sharma, Director & Head of Product – Advertising, Merchandising and Marketing, Flipkart; Amber Stepper, VP, Brand Marketing, Evenflo; Hilary Milnes, Senior Reporter, Glossy (Interviewer)
Why Attend: The AI revolution is in full-force, and it’s transforming marketing. Learn how.
Organizing for the Future of Retail
When: Wednesday, March 21 at 10:20 a.m.
Speakers: Noam Paransky, SVP of Digital, Gap Inc.; Sergio Caredda, Senior Director, HR Business Partner DTC EMEA, VF International; Heidi Zak, Co-Founder & Co-CEO, ThirdLove; Matt Truman, Co-Founder & CEO, True. (Moderator)
Why Attend: After three days, attendees should feel ready to hit the ground running with a refreshed strategy and new technology. But slow down for one second: Strategy and technology alone don’t guarantee success, and no single organizational model will work for every company. Different retailers will share tips with attendees on how to organize their new thoughts and ideas.
Free advice! Persado will be giving brands a personalized analysis of their marketing efforts. Click to book a 15 minute window at Shoptalk.