The rise of AI marketing tools has made it a cinch to personalize, which helps brands become the trusted friends of their customers across digital channels. And don’t get us wrong, we love email. But social media is the ultimate watercooler. It’s broken down walls so that brands — and the people behind them — can start and engage in two-way conversations with followers. Aside from posting about puppies and politics, it’s become a way for people to connect with others in their field, solve customer experience issues with a human touch and share success tips. For marketers and salespeople looking to get a leg-up or better connect with customers and colleagues, it’s essential to put the “social” in social media.
Around the Persado offices, VP of Strategic Group Dan Gingiss boasts an active social media life. The author of "Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media," he’s a regular contributor to the marketing, AI and customer service conversations. He shared some of his favorite people to follow for social media best practices and a tweetable comment on each.
The Conference Circuit
What to know (in 280 characters or less): “Brian tells companies and individuals to ‘press the damn button’ and not be afraid of live video as a means of connecting with others,” Gingiss said of the digital marketing keynote speaker, who has spoken at SXSW, Social Media Marketing World, CES and Mobile World Congress.
What to know (in 280 characters or less): “Samantha is a Twitter expert, TEDx speaker and founder of the Women’s Inspire Network, a networking group for female entrepreneurs.”
What to know (in 280 characters or less): “Phil is the brains behind the largest social media conference of the year, Social Media Marketing World in San Diego, so you know he’s tuned into all things social.”
(Social) Media Types
What to know (in 280 characters or less): “Andrew is THE go-to source for social media news and platform updates as the lead writer for Social Media Today.”
What to know (in 280 characters or less): “Frankie is one of the foremost experts on social customer care and host of the excellent ‘Socially Supportive’ podcast.”
What to know (in 280 characters or less): “Neal is an international social media consultant known for his ‘Maximize Your Social’ brand and expertise on influencer marketing.”
What to know (in 280 characters or less): “Madalyn hosts both the #TwitterSmarter and #SocialROI chats, two of the biggest and most engaging on Twitter.”
What to know (in 280 characters or less): “Carmyn leads social media for health insurer (and Persado client) Humana, designing a comprehensive storytelling strategy aimed at a unique audience: baby boomers.”
What to know (in 280 characters or less): “Mitch is trial lawyer who has established a niche as a social media legal expert, so follow him to learn about new regulations and how they affect marketers.”
What to know (in 280 characters or less): “Chris is an expert storyteller for brands and non-profits, leveraging video to go behind the scenes and spread positivity to the world.”