In this episode, 1-800-Flowers.com Founder and Executive Chairman Jim McCann shares stories of his fascinating and successful career as an “accidental entrepreneur,” guiding the company from a single flower shop in Manhattan to one of the world’s leading gourmet food and floral gift providers — all built on a foundation of making people smile. Jim and Jason dive into what it takes to be truly customer-centric and how to focus on customer relationships while embracing technology that builds competitive advantage.
Listen below and subscribe on your favorite podcast platform.
Select highlights from the conversation:
The team picked themselves up, dusted themselves off, and said, “We’re going digital.”
-Jim McCann, 1-800-Flowers.com
I don’t think CRM has actually been about customer relationship management. It’s been about transaction management.”
-Jim McCann, 1-800-Flowers.com
It’s evolved now. It’s not about conversational commerce, it’s all about engagement commerce.”
-Jim McCann, 1-800-Flowers.com
Previous guests:
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Ep. 10: Darren Herman, Operating Partner, Bain Capital
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Ep. 9: Bob Liodice, CEO, Association of National Advertisers
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Ep. 8: Paul Chibe, President and CEO, Ferrero North America
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Ep. 7: Monica McGurk, Chief Growth Officer, Kellogg Company
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Ep. 6: Michael Kassan, Chairman and CEO, MediaLink
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Ep. 5: Philip Thomas, Chairman of Cannes Lions
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Ep. 4: Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital
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Ep. 3: Veronika Sonsev, Co-founder of CommerceNext
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Ep. 2: Alyson Clarke, Principal Analyst, Forrester
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Ep. 1: Jim Stengel, Former CMO, Procter & Gamble
Jim McCann is the Founder and Executive Chairman of 1-800-Flowers.com as well as a respected author and philanthropist. Jim’s strategy for growth included an effective combination of building and buying new businesses and brands that resonate with customers.
