In this episode, Raja Rajamannar draws on his 25+ year career to go behind the scenes on what it takes to transform marketing into an agile driver of business growth. From engaging C-Suite peers to embedding data throughout the organization, Raja details how to design and scale a marketing organization with gravitas.
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Select highlights from the conversation:
We cannot afford hobbies. We need real, significant, scalable business initiatives.”
-Raja Rajamannar, CMO of Mastercard
These days, without technology, you cannot survive as a marketer. “
-Raja Rajamannar, CMO of Mastercard
I think AI is going to be the single biggest driver of change.”
-Raja Rajamannar, CMO of Mastercard
Previous guests:
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Ep. 13: Jeff Maggioncalda, CEO, Coursera
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Ep. 12: Noam Paransky, Chief Digital Officer, Tapestry
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Ep. 11: Jim McCann, Founder and Chairman, 1-800-Flowers.com
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Ep. 10: Darren Herman, Operating Partner, Bain Capital
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Ep. 9: Bob Liodice, CEO, Association of National Advertisers
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Ep. 8: Paul Chibe, President and CEO, Ferrero North America
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Ep. 7: Monica McGurk, Chief Growth Officer, Kellogg Company
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Ep. 6: Michael Kassan, Chairman and CEO, MediaLink
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Ep. 5: Philip Thomas, Chairman of Cannes Lions
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Ep. 4: Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital
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Ep. 3: Veronika Sonsev, Co-founder of CommerceNext
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Ep. 2: Alyson Clarke, Principal Analyst, Forrester
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Ep. 1: Jim Stengel, Former CMO, Procter & Gamble
Raja Rajamannar is Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business. He is an accomplished global business executive with more than 25 years of experience. Raja has been named Global Marketer of the Year by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and is an inductee to The CMO Club Hall of Fame.
