In this episode, McKinsey Senior Partners Jesko Perrey and Brian Gregg share their perspectives working with global business leaders on navigating the return to growth in 2021 — and beyond. Jason, Jesko, and Brian dive deep into agile marketing, who is winning with AI, and the strategic imperative for leaders to adopt the mindset needed for a digital-first future.
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Select highlights from the conversation:
Follow the money and you’ll find a place where AI can make the biggest difference.”
-Brian Gregg, McKinsey Senior Partner
We covered 10 years of digital penetration in the last 90 days.”
-Brian Gregg, McKinsey Senior Partner
Digital is here to stay and it will dramatically change the dynamic in all industries – full stop.”
-Jesko Perrey, McKinsey Senior Partner
You have to not only talk about agility, but you have to act agile. And that means you have to decide faster and bring speed into the implementation of all things you are doing.”
-Jesko Perrey, McKinsey Senior Partner
Previous guests:
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Ep. 15 Rishad Tobaccowala, Author and Strategic Advisor
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Ep. 14 Raja Rajamannar, CMO, Mastercard
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Ep. 13: Jeff Maggioncalda, CEO, Coursera
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Ep. 12: Noam Paransky, Chief Digital Officer, Tapestry
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Ep. 11: Jim McCann, Founder and Chairman, 1-800-Flowers.com
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Ep. 10: Darren Herman, Operating Partner, Bain Capital
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Ep. 9: Bob Liodice, CEO, Association of National Advertisers
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Ep. 8: Paul Chibe, President and CEO, Ferrero North America
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Ep. 7: Monica McGurk, Chief Growth Officer, Kellogg Company
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Ep. 6: Michael Kassan, Chairman and CEO, MediaLink
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Ep. 5: Philip Thomas, Chairman of Cannes Lions
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Ep. 4: Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital
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Ep. 3: Veronika Sonsev, Co-founder of CommerceNext
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Ep. 2: Alyson Clarke, Principal Analyst, Forrester
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Ep. 1: Jim Stengel, Former CMO, Procter & Gamble
Jesko Perry is a Senior Partner in McKinsey’s Dusseldorf office and helps clients deliver above-market growth by transforming their marketing and sales capabilities. Jesko leads McKinsey’s Marketing and Sales Practice globally.
Brian Gregg is a Senior Partner in McKinsey’s San Francisco office and has deep expertise in digital marketing, e-commerce, multichannel excellence, customer experience, and customer-relationship management/loyalty. Brian co-leads McKinsey’s Marketing and Sales Practice in North America.
