The resource for
data-driven executives.

The resource for
data-driven executives.

What 9 in 10 Executives Want from a Digital Transformation

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Marketing

What’s Working for Retailers in 2021: Language Changes Since the Start of ...

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The Path to Purchase: What Retailers Can Do to Make it Easier on Customers This ...

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Retail

Brand Authenticity: How To Show Up As Your True Self

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Retail

Your Top Marketing Questions Answered on Apple’s New Privacy Policy

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Marketing

Five Reasons to Find Persado at CommerceNext 2021

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Retail

The Top Three Ways Retailers Can Connect with Customers this Holiday Season

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Retail

The Evolving Landscape of Customer Privacy in Retail

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Retail

Language Data in Action: RappiPay boosts customer acquisition with first-party d ...

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Marketing

Keys to a Successful Product Launch: Lessons From RappiPay

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Marketing

Does your brand want to unlock the value of personalization using customer data? ...

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Marketing

Three Under-Used Approaches for Getting the Most from First-Party Data

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Marketing

AI and Public Sector Communications: An AI in Creativity Data Snapshot

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Public Sector

Privacy is (finally) taking centre stage

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Marketing

AI in Creativity Removes the Blindspot in Marketing

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Marketing

Using Customer Data for Next-Level Personalized Content

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Marketing

Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During Natio ...

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Marketing

Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform

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Financial Services

On Earth Day, Words Matter When Considering a Warming Planet

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Marketing

How Language Can Drive More Bookings and Growth in 2021 for Travel Companies

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Travel

COVID-19 Communications During the Next Phase of Recovery

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Healthcare

Healthcare Challenges Language Can Help Solve

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Healthcare

Your Guide to the Emotional Language of 2021 Super Bowl Ads

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Marketing

Retail Language Insights for a Holiday Season Like No Other

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Retail

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

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Retail

Retail Communication Strategies to Tackle the 2020 Holiday “Shipageddon ...

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Retail

CMO’s Guide to AI for Marketing

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Marketing

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

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Marketing

Financial Services Customer Acquisition Insights

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Financial Services

Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season

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Retail

Use AI for Customer Service to Improve Key Service Metrics

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Marketing

The Business Impact of Natural Language Generation

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Marketing

How Banks Can Transform Chronic Callers into Self-Service Champions Using AI

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Financial Services

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

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Marketing

Unlock the Power of Personalized Content at Scale with Open-Time Email

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Marketing

3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19

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Retail

The Vodafone Experience: How AI-Driven Personalization Creates Business Impact

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Telco

Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications

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Marketing

How Trust-Based Emotional Language Engages Customers in Travel & Hospitalit ...

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Travel

How Orange Increased Conversions with Persado’s AI Language Platform

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Telco

Achievement-Focused Language Makes a Comeback

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Marketing

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI ...

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Financial Services

How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Ex ...

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Telco

Trust-based Emotional Language Engages More Customers During COVID-19

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Marketing

Drive More Completed Payments with AI-Guided IVR Prompts

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Financial Services

How AI-Based Language Can Help Engage Customers More Effectively in the Pre-Coll ...

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Financial Services

Language That’s Working Now: How COVID-19 Changed the Way We Communicate

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Marketing

Mindful Messaging: How Persado is Adapting its Language Architecture to a Post-C ...

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Marketing

The Changing Shape of the Telco Customer Journey During and After COVID-19

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Telco

The Changing Shape of the Retail Customer Journey During and After COVID-19

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Retail

2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and Wh ...

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Marketing

The Changing Shape of the Banking Customer Journey During and After COVID-19

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Financial Services

COVID-19 Language and Communication Resource Center

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Marketing

The Changing Shape of the Health Insurance Customer Journey During and After COV ...

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Healthcare

Stop, Pause, Go: Language Guidelines for Communicating During a Crisis

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Marketing

How More Effective Language Can Reduce Call Center Costs

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Marketing

Call Centers Brace for COVID-19 Volume: How Language Can Help

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Marketing

A Framework For the Communications Journey Ahead

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Marketing

3 Principles to Guide Initial Customer Communications During COVID-19

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Marketing

The Year of You

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Marketing

AI 101: How AI Transforms Creativity

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Marketing

Persado Helps Humana Members Shoo the Flu

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Healthcare

How AI Improves Copywriting

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Marketing

Persado Wins DIAmond Award at DIA Munich

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Marketing

The Words that Matter in Holiday Marketing Campaigns [Infographic]

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Marketing

Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com

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Marketing

AI and Creativity Are Key Trends to Watch, Says CMO Survey

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Marketing

How to Successfully Implement AI Marketing Technology

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Marketing

AI 101: Natural Language Processing and Natural Language Generation

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Marketing

Learn How AI Makes Marketing More Human: Top August Articles

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Marketing

Data Dictionary of Technology and Marketing AI Terms

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Marketing

Cheat Sheet for Improved Marketing & C-Suite Communication

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Marketing

The Power of Experimental Design to Deliver Marketing Insights

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Marketing

Best Practices for Travel Marketing Creative

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Travel

What Marketers Can Learn from Growth Leaders

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Marketing

5 key articles to accelerate marketing-led growth

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Marketing

3 Surprising Insights to Improve Financial Services Marketing Creative

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Financial Services

JPMorgan Chase Expands Relationship with Persado

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Marketing

Retail Multichannel Marketing Best Practices for Creative

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Retail

Persado Perspectives: Top Trends in Retail Marketing

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Retail

The Growth CMO’s Summer Reading List

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Marketing

Creative Disruption: How AI Fuels Data-Driven Creativity

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Marketing

Cannes 2019 Key Takeaways: 3 Early CMO Mandates

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Marketing

People Spotlight: Meet Persado Customer Success Senior Director, Torq!

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Marketing

Your Attention, Please: How to Improve TSA Travel Messages for Impact

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Travel

Four Insights Marketing Leaders Need to Optimize Creative in the Era of Data

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Marketing

The Customer Journey With AI: Don’t Let Silos Break It

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Marketing

Marketing Creative: From Human + Guesswork to Human + Machine

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Marketing

4 Items CMOs Need in Their New AI-Driven Digital Creative Playbook

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Marketing

Never Stop (Machine) Learning

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Marketing

Are You Pigeonholing Your AI?

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Marketing

Analysis: Coach, Slack Show Us That Words Matter

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Marketing

Create a Hand-In-Glove Marketing and Sales Strategy

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Marketing

How Hostelworld Uses AI to Increase Engagement With 500+ Audience Segments

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Travel

AI is Here. Where Are You?

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Marketing

How Pier 1 Made the Journey to Data-Driven Creative

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Retail

What Marketing Leaders, Influencers Think of AI

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Marketing

CMOs: How Well Do You Know Your MarTech Stack?

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Marketing

3 Examples of How AI Can Supercharge Your Digital Marketing Creative

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Marketing

How Happy Socks Wins Every Marketing Moment with Persado and Emarsys

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Marketing

Persado, charity: water Author Powerful Story

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Marketing

Big Game Ads Worthy of MVP Status

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Marketing

How Marketers Can Regain Confidence in Creative

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Marketing

Why Marketers Find Themselves in a Creative Confidence Crisis

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Marketing

Why is my Engagement Lagging Behind a Competitor’s?

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Marketing

The Intricacies of Digital Messaging

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Marketing

Slack, Knotel, Bonusly: Brands That Are Changing The Work Narrative

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Marketing

CMOs: Get Your Organization to Love AI

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Marketing

Top 5 Mistakes of Interpreting a Digital Marketing Experiment

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Marketing

Why Your eCommerce Site is Losing Traffic

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Marketing