Blog Articles – Persado

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The resource for
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How Language Can Drive More Bookings and Growth in 2021 for Travel Companies

Travel

COVID-19 Communications During the Next Phase of Recovery

Healthcare

Healthcare Challenges Language Can Help Solve

Healthcare

Your Guide to the Emotional Language of 2021 Super Bowl Ads

Marketing

Retail Language Insights for a Holiday Season Like No Other

Retail

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

Retail

Retail Communication Strategies to Tackle the 2020 Holiday “Shipageddon ...

Retail

CMO’s Guide to AI for Marketing

Marketing

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

Marketing

Financial Services Customer Acquisition Insights

Financial Services

Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season

Retail

Use AI for Customer Service to Improve Key Service Metrics

Marketing

The Business Impact of Natural Language Generation

Marketing

How Banks Can Transform Chronic Callers into Self-Service Champions Using AI

Financial Services

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

Marketing

Unlock the Power of Personalized Content at Scale with Open-Time Email

Marketing

3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19

Retail

The Vodafone Experience: How AI-Driven Personalization Creates Business Impact

Telco

Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications

Marketing

How Trust-Based Emotional Language Engages Customers in Travel & Hospitalit ...

Travel

How Orange Increased Conversions with Persado’s AI Language Platform

Telco

Achievement-Focused Language Makes a Comeback

Marketing

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI ...

Financial Services

How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Ex ...

Telco

Trust-based Emotional Language Engages More Customers During COVID-19

Marketing

Drive More Completed Payments with AI-Guided IVR Prompts

Financial Services

How AI-Based Language Can Help Engage Customers More Effectively in the Pre-Coll ...

Financial Services

Language That’s Working Now: How COVID-19 Changed the Way We Communicate

Marketing

Mindful Messaging: How Persado is Adapting its Language Architecture to a Post-C ...

Marketing

The Changing Shape of the Telco Customer Journey During and After COVID-19

Telco

The Changing Shape of the Retail Customer Journey During and After COVID-19

Retail

2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and Wh ...

Marketing

The Changing Shape of the Banking Customer Journey During and After COVID-19

Financial Services

COVID-19 Language and Communication Resource Center

Marketing

The Changing Shape of the Health Insurance Customer Journey During and After COV ...

Healthcare

Stop, Pause, Go: Language Guidelines for Communicating During a Crisis

Marketing

How More Effective Language Can Reduce Call Center Costs

Marketing

Call Centers Brace for COVID-19 Volume: How Language Can Help

Marketing

A Framework For the Communications Journey Ahead

Marketing

3 Principles to Guide Initial Customer Communications During COVID-19

Marketing

The Year of You

Marketing

AI 101: How AI Transforms Creativity

Marketing

Persado Helps Humana Members Shoo the Flu

Healthcare

How AI Improves Copywriting

Marketing

Persado Wins DIAmond Award at DIA Munich

Marketing

The Words that Matter in Holiday Marketing Campaigns [Infographic]

Marketing

Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com

Marketing

AI and Creativity Are Key Trends to Watch, Says CMO Survey

Marketing

How to Successfully Implement AI Marketing Technology

Marketing

AI 101: Natural Language Processing and Natural Language Generation

Marketing

Learn How AI Makes Marketing More Human: Top August Articles

Marketing

Data Dictionary of Technology and Marketing AI Terms

Marketing

Cheat Sheet for Improved Marketing & C-Suite Communication

Marketing

The Power of Experimental Design to Deliver Marketing Insights

Marketing

Best Practices for Travel Marketing Creative

Travel

What Marketers Can Learn from Growth Leaders

Marketing

5 key articles to accelerate marketing-led growth

Marketing

3 Surprising Insights to Improve Financial Services Marketing Creative

Financial Services

JPMorgan Chase Expands Relationship with Persado

Marketing

Retail Multichannel Marketing Best Practices for Creative

Retail

Persado Perspectives: Top Trends in Retail Marketing

Retail

The Growth CMO’s Summer Reading List

Marketing

Creative Disruption: How AI Fuels Data-Driven Creativity

Marketing

Cannes 2019 Key Takeaways: 3 Early CMO Mandates

Marketing

People Spotlight: Meet Persado Customer Success Senior Director, Torq!

Marketing

Your Attention, Please: How to Improve TSA Travel Messages for Impact

Travel

Four Insights Marketing Leaders Need to Optimize Creative in the Era of Data

Marketing

The Customer Journey With AI: Don’t Let Silos Break It

Marketing

Marketing Creative: From Human + Guesswork to Human + Machine

Marketing

4 Items CMOs Need in Their New AI-Driven Digital Creative Playbook

Marketing

Never Stop (Machine) Learning

Marketing

Are You Pigeonholing Your AI?

Marketing

Analysis: Coach, Slack Show Us That Words Matter

Marketing

Create a Hand-In-Glove Marketing and Sales Strategy

Marketing

How Hostelworld Uses AI to Increase Engagement With 500+ Audience Segments

Travel

AI is Here. Where Are You?

Marketing

How Pier 1 Made the Journey to Data-Driven Creative

Retail

What Marketing Leaders, Influencers Think of AI

Marketing

CMOs: How Well Do You Know Your MarTech Stack?

Marketing

3 Examples of How AI Can Supercharge Your Digital Marketing Creative

Marketing

How Happy Socks Wins Every Marketing Moment with Persado and Emarsys

Marketing

Persado, charity: water Author Powerful Story

Marketing

Big Game Ads Worthy of MVP Status

Marketing

How Marketers Can Regain Confidence in Creative

Marketing

Why Marketers Find Themselves in a Creative Confidence Crisis

Marketing

Why is my Engagement Lagging Behind a Competitor’s?

Marketing

The Intricacies of Digital Messaging

Marketing

Slack, Knotel, Bonusly: Brands That Are Changing The Work Narrative

Marketing

CMOs: Get Your Organization to Love AI

Marketing

Top 5 Mistakes of Interpreting a Digital Marketing Experiment

Marketing

Why Your eCommerce Site is Losing Traffic

Marketing