It has been almost two years since the CommerceNext Community has had the opportunity to meet in person. This September (the 28–29th), however, CommerceNext 2021 will take place live and in person in New York City. With over 80 speakers from top brands, like Walmart, Coach, Wayfair, JustFab, Everlane, E.L.F. Beauty, Tapestry, and Clorox, 42 marketing-focused sessions, and 600+ attendees focused on forming meaningful, peer-to-peer relationships, this year’s event is primed to be influential. Plus, Persado will be there! Here are five reasons to find and interact with Persado while attending CommerceNext 2021.
One: The Persado Breakout Session at CommerceNext 2021
Join Rachel Larsen, Senior Marketing Manager at Old Navy, and Amy Heidersbach, CMO at Persado, on Wednesday, September 29 at 4:15 PM (ET) for their breakout session: Achieving True Personalization by Activating Your First Party Data. This 20 minute session will delve into how to use first-party data to engage customers in a completely new way—with personalized language that truly resonates. In addition, this breakout session will highlight new research on how consumers feel about protecting their privacy while expecting personalized experiences from their favorite brands. Learn more here.
Two: The Persado Roundtable at CommerceNext 2021
Interested in learning how to drive tomorrow’s growth from your current customers? Join Persado’s Vice President of Strategic Accounts, Jay Nienaber, as he moderates a dynamic, 60-minute discussion with 8–10 leading retailers at CommerceNext: Tomorrow’s Growth from Today’s Customers. This roundtable will uncover how other leaders are unlocking incredible value in customer interactions, whether it’s using first-party data in unexpected ways, leveraging new technologies (like AI), or creating personalized customer experiences at scale.
Three: Networking with Persado at the Booth
For those of you interested in networking or gaining a better understanding of Persado’s capabilities, stop by our kiosk at the event. We’ll be located at stand number 43 at CommerceNext 2021.
Four: The CommerceNexty Awards
The CommerceNextys are a way to honor and exemplify retail and DTC brands that are delivering breakthrough results in customer acquisition and ecommerce. This year, Persado has nominated one of our customers, Rachel Larsen, Senior Marketing Manager at Old Navy for the Best Use of Data or Technology in Marketing Award. Larsen has been selected as a finalist. Winners will be announced at the CommerceNext event on the 29th of September.
Five: A Custom Consumer Report
Persado will be sharing results from Let’s Make a Deal, a custom consumer report focused on privacy and personalization. Some of the highlights of the report include:
- 71% of shoppers have positive associations with personalization
- The number one reason shoppers give personal information for personalization is trust, which edged out coupons, discounts, and free shipping
- The youngest cohort (18–24) has more positivity about personalization and see its value more broadly
- When customers experience a brand that “speaks to you,” what they remember the most is: first, that the brand keeps it simple (47%); second, that the brand presents an offer a customer can’t pass up (30%); and third, is that the brand appears authentic and transparent (29%).
More from this unique Persado report will be shared at the event. Stop by kiosk 43 for your own copy, or download it now and come ask questions. Join Persado at the CommerceNext event this September in New York City as we provide more insight for your brand to leverage new technologies, like AI, as well as optimizing first-party data, and creating more personalized experiences for your customers with language. We look forward to meeting you.