If you had to guess the number one goal of business executives who invest in a digital transformation, what would you say? Operational efficiency? Business continuity? ROI?
The answer, cited by 9 out of 10 executives, is customer centricity and personalization, according to research from Boston Consulting Group. In other words, 90% of business leaders are looking to invest in technology that enables them to deliver the right product at the right price to the right person through the right channel at the right time.
Many pieces of this digital transformation puzzle have benefited from AI and automation for years. But there’s one piece that has been particularly difficult to get right—until now. And that is automating both the content generation and the targeting of messages not just to demographic segments, but to actual individual humans, a combination that’s proving to unlock massive incremental value.
For large-scale enterprises focused on digital transformation, the cause is driven by first-party data. Organizations that gather significant quantities of first-person data can use AI-driven technology to map words to the emotional responses and verbal preferences of individual subjects, enabling human copywriters to make optimal decisions at scale.
Here’s how it works: drawing on millions of tagged and scored words and phrases, along with natural-language generation and experimental design, the technology selects the words and phrases that will resonate most powerfully with intended recipients in real time. The result? An average increase in conversion rates of more than 40% across engagement channels.
Here are just a few of the digital transformation statistics highlighted in a BCG whitepaper:
To read the whitepaper in full, which was written in consultation with Boston Consulting Group, click here.