Michaels recognized a need for personalized campaigns in order to build more meaningful relationships at scale. SMS, Facebook, and email are the channels Michaels wished to amplify, creating more authentic relationships with Makers.
Michaels knew it needed to expand its personalization strategy across channels and streamline its communication to individual Makers. This task was humanly impossible to manage because Michaels wanted to personalize each individual’s experience and connect with its Makers in a more authentic, helpful way. To do this efficiently, they chose to bring in AI as a partner. This technology enabled Michaels to create personalized experiences for their Makers at scale.
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