Choice Words Podcast Series

Persado in conversation with industry luminaries, who share the stories, data and insights that enable them to unlock the hidden value in customer engagement.

Riccardo Zacconi, Co-founder of King, on Hypergrowth and Resilient Entrepreneurs

Episode 17

McKinsey Senior Partners Jesko Perrey and Brian Gregg on Getting Back...

Episode 16

Rishad Tobaccowala on The Great Re-Invention of Business and Marketing

Episode 15

Raja Rajamannar, CMO of Mastercard, on the New Gravitas of Marketing

Episode 14

Jeff Maggioncalda, Coursera CEO, on the Mindset of a Growth CEO

Episode 13

Noam Paransky, Tapestry Chief Digital Officer, on the Art of Digital...

Episode 12

Jim McCann, Chairman of, on Pivoting Toward Experiential Commerce

Episode 11

Darren Herman, Bain Capital Operating Partner, on Entrepreneurial Growth and The...

Episode 10

Bob Liodice: Marketing Agility Amidst Disruption

Episode 9

Paul Chibe: Building Customer-Centric Brands

Episode 8

Monica McGurk: Driving Business Impact Through Customer Insights and Collaboration

Episode 7

Michael Kassan: Innovation in Media, Telecom and Tech

Episode 6

Philip Thomas: Innovation and Creativity at Cannes Lions

Episode 5

Sir Martin Sorrell: Go Where the Growth Is

Episode 4

Veronika Sonsev: Reimagining Retail in the Age of COVID-19

Episode 3

Alyson Clarke: The Winning Formula for Delivering Great Customer Experiences in...

Episode 2

Jim Stengel (Part 2): Activating Your Brand Purpose on the Path...

Episode 1

Jim Stengel (Part 1): Activating Your Brand Purpose on the Path...

Episode 1