Episode 11

Jim McCann, Chairman of 1-800-Flowers.com, on Pivoting Toward Experiential Commerce

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In this episode, Jim McCann shares stories of his fascinating and successful career as an “accidental entrepreneur” guiding 1-800-Flowers.com from a single flower shop in Manhattan to one of the world’s leading gourmet food and floral gift providers — all built on a foundation of making people smile.

Jim and Jason talk about what it takes to be truly customer-centric and how to focus on customer relationships while embracing technology that builds competitive advantage.

Jim McCann is the Founder and Executive Chairman of 1-800-Flowers.com as well as a respected author and philanthropist. Jim’s strategy for growth included an effective combination of building and buying new businesses and brands that resonate with customers.

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Episode 11

Jim McCann, Chairman of 1-800-Flowers.com, on Pivoting Toward Experiential Commerce

In this episode, Jim McCann shares stories of his fascinating and successful career as an “accidental entrepreneur” guiding 1-800-Flowers.com from a single flower shop in Manhattan to one of the world’s leading gourmet food and floral gift providers — all built on a foundation of making people smile.

Jim and Jason talk about what it takes to be truly customer-centric and how to focus on customer relationships while embracing technology that builds competitive advantage.

Jim McCann is the Founder and Executive Chairman of 1-800-Flowers.com as well as a respected author and philanthropist. Jim’s strategy for growth included an effective combination of building and buying new businesses and brands that resonate with customers.