Activate your first-party data to drive personalization with language, not cookies.
A new kind of first-party data is your secret weapon in the cookieless future.
Explore interactive insights into what motivated customers to engage and why in the 2022 Customer Motivation Report.
How Orange Increased Conversions with Persado’s AI Language Platform
Learn what engaged and motivated customers to act over the past three years in our 2022 Customer Motivation Report.
Meet Persado’s New York team.
Founder and Executive Chairman of S4 Capital
In this provocative conversation, Sir Martin Sorrell outlines the future of marketing and advertising and how the holy trinity of first party data, digital content, and programmatic advertising will supercharge the next wave of growth. Jason and Sir Martin discuss the true meaning of faster, better, cheaper and how to deliver on that promise through a new-era, tech-led advertising and marketing services model.
Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital, a purely digital advertising and marketing services business totally focused on growth. Before founding S4 Capital, Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company, with a market capitalization of over £16 billion when he left.
Founder and Executive Chairman of S4 Capital
In this provocative conversation, Sir Martin Sorrell outlines the future of marketing and advertising and how the holy trinity of first party data, digital content, and programmatic advertising will supercharge the next wave of growth. Jason and Sir Martin discuss the true meaning of faster, better, cheaper and how to deliver on that promise through a new-era, tech-led advertising and marketing services model.
Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital, a purely digital advertising and marketing services business totally focused on growth. Before founding S4 Capital, Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company, with a market capitalization of over £16 billion when he left.