Covid 19 Communication Resource Center

Leading with data-insights

Your language and communication resource for Persado’s insights into effective communication practices that engage customers.

Overview

COVID-19 and the communication journey ahead

First and foremost, the COVID-19 outbreak is a human crisis, and that should be a first-order principle guiding all messaging. The outbreak is a fast-changing and dynamic situation and people are looking to the sources they trust for information. Your customers’ experiences with your brand matters more than ever. The language you use can reinforce trust or erode it. To help you navigate the journey ahead, we’re providing resources to help you connect with customers, employees and all stakeholders.

Start here with our 5 principles for communicating with your customers during the Covid-19 crisis.

Podcasts

Podcast

Sir Martin Sorrell: Go Where the Growth Is

In this provocative conversation, Sir Martin Sorrell outlines the future of marketing and advertising and how the holy trinity of first party data, digital content, and programmatic advertising will supercharge the next wave of growth. Jason and Sir Martin discuss the true meaning of faster, better, cheaper and how to deliver on that promise through a new-era, tech-led advertising and marketing services model.

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital, a purely digital advertising and marketing services business totally focused on growth. Before founding S4 Capital, Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company, with a market capitalization of over £16 billion when he left.

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Podcast

Veronika Sonsev: Reimagining Retail in the Age of COVID-19

In this lively and wide-ranging conversation, retail expert Veronika Sonsev discusses how retail leaders can both respond and adapt to the fundamentally changed landscape brought about by COVID-19. Jason and Veronika share stories and insights on the new realities of omnichannel retail, segmentation, personalization, content, and merchandising with examples from Hugo Boss, Patagonia, and more.

Veronika Sonsev is Co-founder of CommerceNext and a Retail Practice Lead and Partner at Chameleon Collective. Veronika has worked with some of the largest retailers and has deep knowledge of the challenges facing retail and e-commerce today. Veronika helps retail leaders to develop strategies for growing their businesses and telling their stories in ways that get attention.

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Podcast

Alyson Clarke: The Winning Formula for Delivering Great Customer Experiences in Financial Services

In this conversation, guest speaker Alyson Clarke from Forrester discusses key takeaways from her research on customer experience and personalization in the financial services industry. Jason and Alyson detail just what it takes to build a customer-centric organization that delivers business impact, touching on topics such as measurement, differentiation, and how to communicate effectively on the journey to a new normal.

Alyson Clarke is a Principal Analyst with Forrester serving the financial services industry helping leaders understand and prepare for the future. She works closely with retail banking and other financial services executives to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business.

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Podcast

Jim Stengel (Part 2): Activating Your Brand Purpose on the Path to a New Normal

In part two of this two-part conversation, Jason and Jim continue their brand purpose deep-dive:

  • How to unlock the energy that’s been lying dormant in your brand
  • Stories of retailers, banks, and insurance companies responding with agility and authenticity
  • Tips for segmenting your audience on the journey to a new normal

Jim Stengel is founder and CEO of the Jim Stengel Company which helps brands discover and activate their true purpose. Jim and his team have helped over 90 companies in 20+ countries achieve sustained growth. Jim was formerly the global CMO of Procter & Gamble and hosts The CMO Podcast.

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Podcast

Jim Stengel (Part 1): Activating Your Brand Purpose on the Path to a New Normal

In this conversation, Jason and Jim discuss how brands can live their brand purpose by putting their customers’ needs first during the early stages of responding to the COVID-19 pandemic. Jim shares examples of companies leading the way and they discuss how to unlock the hidden value of language as a concrete way to engage customers in meaningful ways that impact the business.

Jim Stengel is founder and CEO of the Jim Stengel Company which helps brands discover and activate their true purpose. Jim and his team have helped over 90 companies in 20+ countries achieve sustained growth. Jim was formerly the global CMO of Procter & Gamble and hosts The CMO Podcast.

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Discover how Persado
can help your organization
navigate the days, weeks ahead.

Webinar

Featured Webinar

COVID-19: Communicating With Your Customers During a Crisis

In this webinar, we discuss ideas and insights on what you and your brand can do now to effectively communicate with your customers.

Briefs and Guides

Featured Guide

5 Principles For Communicating With Your
Customers During the Covid-19 Crisis.

Below are five key communication principles derived from our content intelligence and language analysis to help guide your communication efforts.

View the Guide

Communications Framework for Financial Services

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Communications Framework for Retail

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Communications Framework for Health Insurance

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Communications Framework for Telecommunications

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