Words matter, more than ever. To help engage your customers effectively during this unprecedented time, we’ve put together a Language and Communication Resource Center with data-guided insights and ideas. Click the button to learn more and reach out — we’re listening.

Covid 19 Communication Resource Center

Leading with data-insights

Your language and communication resource for Persado’s insights into effective communication practices that engage customers.

Overview

COVID-19 and the communication journey ahead

First and foremost, the COVID-19 outbreak is a human crisis, and that should be a first-order principle guiding all messaging. The outbreak is a fast-changing and dynamic situation and people are looking to the sources they trust for information. Your customers’ experiences with your brand matters more than ever. The language you use can reinforce trust or erode it. To help you navigate the journey ahead, we’re providing resources to help you connect with customers, employees and all stakeholders.

Start here with our 5 principles for communicating with your customers during the Covid-19 crisis.

Industry Communication Journeys

Financial Services

The Changing Shape of the Banking Customer Journey During and After COVID-19

Insurance

The Changing Shape of the Health Insurance Customer Journey During and After COVID-19

Retail

The Changing Shape of the Retail Customer Journey During and After COVID-19

Telco/Media/Tech

The Changing Shape of the Telco Customer Journey During and After COVID-19

Podcasts

Podcast

Alyson Clarke: The Winning Formula for Delivering Great Customer Experiences in Financial Services

In this conversation, guest speaker Alyson Clarke from Forrester discusses key takeaways from her research on customer experience and personalization in the financial services industry. Jason and Alyson detail just what it takes to build a customer-centric organization that delivers business impact, touching on topics such as measurement, differentiation, and how to communicate effectively on the journey to a new normal.

Alyson Clarke is a Principal Analyst with Forrester serving the financial services industry helping leaders understand and prepare for the future. She works closely with retail banking and other financial services executives to develop and execute on strategy, deliver superior customer experiences, and digitally accelerate their business.

Podcast

Jim Stengel (Part 2): Activating Your Brand Purpose on the Path to a New Normal

In part two of this two-part conversation, Jason and Jim continue their brand purpose deep-dive:

How to unlock the energy that’s been lying dormant in your brand
Stories of retailers, banks, and insurance companies responding with agility and authenticity
Tips for segmenting your audience on the journey to a new normal

Jim Stengel is founder and CEO of the Jim Stengel Company which helps brands discover and activate their true purpose. Jim and his team have helped over 90 companies in 20+ countries achieve sustained growth. Jim was formerly the global CMO of Procter & Gamble and hosts The CMO Podcast.

Podcast

Jim Stengel (Part 1): Activating Your Brand Purpose on the Path to a New Normal

In this conversation, Jason and Jim discuss how brands can live their brand purpose by putting their customers’ needs first during the early stages of responding to the COVID-19 pandemic. Jim shares examples of companies leading the way and they discuss how to unlock the hidden value of language as a concrete way to engage customers in meaningful ways that impact the business.