The Words that Matter in Holiday Marketing Campaigns [Infographic]

Wouldn’t it be nice if all it took was one day of stellar sales to put your company in the black?

In fact, business leaders have long relied on a whole month of holiday marketing campaigns to move their companies over the line to profitability. A string of perfectly executed Black Friday, Free Shipping Days and Cyber Monday campaigns can make the difference between a banner year or bankruptcy.

To hit revenue targets, leaders need a playbook of proven strategies that work across the entire holiday season from the early Holiday Gift Guide, through the calculated use of Free Shipping and all the way to the Final Hours of the season.

“The way Persado technology captures data provides a clear picture of how language resonates with people. This is especially useful when identifying campaign trends within industries during a specific time period like the holidays, when shoppers are bombarded with countless promotional messages. Persado’s technology gives brands the edge they need to stand out.”

-Schuyler Rooth, Persado Content Intelligence Manager

These are the techniques that drive holiday marketing success. Happy selling (and shopping)!