Monica McGurk, the Chief Growth Officer for Kellogg Company, joined Jason Heller for Episode 7 of the Choice Words podcast. Monica and Jason discussed the ways that Chief Growth Officers can drive growth and covered topics ranging from capturing customer insights in a matrix organization to the role of AI and how to deliver impact across functions and geographies. Listen below and subscribe on your favorite podcast platform.
Select highlights from the conversation:
In our most cutting edge applications, we’ve integrated machine learning to be able to do massive quantities of content generation.”
-Monica McGurk
The best part of this story is how customer-centric it is.”
-Jason Heller
Direct-to-consumer is a playground for learning, for experimenting, for getting feedback on innovation, and for capturing data that can then inform all different parts of your business.”
-Monica McGurk
Previous guests:
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Ep. 6: Michael Kassan, Chairman and CEO, MediaLink
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Ep. 5: Philip Thomas, Chairman of Cannes Lions
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Ep. 4: Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital
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Ep. 3: Veronika Sonsev, Co-founder of CommerceNext
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Ep. 2: Alyson Clarke, Principal Analyst, Forrester
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Ep. 1: Jim Stengel, Former CMO, Procter & Gamble
Monica McGurk is the Chief Growth Officer for Kellogg Company and is a member of the Company’s executive committee. Prior to Kellogg, Ms. McGurk served as Chief Growth Officer at Tyson Foods and was Senior Vice President, Strategy, Decision Support and eCommerce for Coca-Cola North America. Ms. McGurk holds MBA and Education degrees from Stanford University and a Bachelor of Arts degree from Harvard University.
