Paul Chibe, CEO of Ferrero North America, joined Jason Heller for Episode 8 of the Choice Words podcast. Paul and Jason discussed how brands can evolve to deliver exceptional experiences such as the Nutella Cafe and what it takes to build a brand today. Jason and Paul dive into the power of customer-centric brand building and Paul shares his leadership experience making the transition from finance to marketing to the CEO role.
Listen below and subscribe on your favorite podcast platform.
Select highlights from the conversation:
One of the things that people and marketers need to do more of is connecting with experience.
-Paul Chibe, Ferrero North America
Emotional engagement is a key, key point. It’s also a point that provides a defense for your brand.
-Paul Chibe, Ferrero North America
I’ve asked every one of my direct reports that run the functions to have an opinion and an understanding of how technology is changing their function, including AI.
-Paul Chibe, Ferrero North America
Previous guests:
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Ep. 7: Monica McGurk, Chief Growth Officer, Kellogg Company
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Ep. 6: Michael Kassan, Chairman and CEO, MediaLink
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Ep. 5: Philip Thomas, Chairman of Cannes Lions
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Ep. 4: Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital
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Ep. 3: Veronika Sonsev, Co-founder of CommerceNext
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Ep. 2: Alyson Clarke, Principal Analyst, Forrester
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Ep. 1: Jim Stengel, Former CMO, Procter & Gamble
Paul Chibe is President and CEO of Ferrero North America and leads Ferrero Group’s US, Canada, and Caribbean businesses, including iconic brands such as Nutella, Tic Tac, and Ferrero Rocher. Before Ferrero, Paul was US Chief Marketing Officer for Anheuser-Busch InBev and spent 11 years running the US Gum and Mints business for Wrigley.
