There is a growing confidence crisis among CMOs. Fundamentally, most no longer believe that their marketing creative is driving business results. In fact, according to a 2018 Nielsen CMO report, only 29% of CMOs surveyed believe that their marketing creative is delivering business growth, yet CMO’s invest up to 20% of their marketing budget on creative and production, with digital marketing investments growing at an increasing rate.
AI and data science are changing that. Marketers can now generate marketing creative at the atomic level to be certain that every word is optimized to fully engage with an audience micro-segment and individual. For Salesforce Marketing Cloud users, obtaining this confidence in marketing creative is mere clicks away. Persado seamlessly integrates with Marketing Cloud, delivering an average of 40% increased conversion and revenue than teams using human guesswork alone. We’re thrilled to sponsor Salesforce Connections 2019, where we’ll be giving brands free, actionable and personalized insights into how to better engage their customers. While we’re there, you may catch us at one of these sessions we consider can’t-miss.
How GameStop Is Using Salesforce to Turn CRM Data Into Actionable Assets
When: Monday, June 17, 2- 2:40 p.m.
Where: McCormick Place, Lake Superior Theater
Why Attend: We know personalization is the key to success, yet 63% of customers say they don’t feel retail brands know them. Jim Edgett, the head of integrated marketing marketing and communications at GameStop, will give tips on how to become friendlier and more useful to consumers. At this Salesforce Connections 2019 session, learn how to know and grow your first party data and put it to work to create valuable customer experiences.
Relationships: The New Retail Multiplier
When: Tuesday, June 18, 12:30-1:10 p.m.
Where: McCormick Place, Super Session Room W185
Why Attend: “Put the customer first” and “technology has disrupted the retail industry.” We hear these phrases constantly, but some brands are struggling to find new ways to create relevant, engaging experiences for shoppers. Relationships matter, and international luxury fashion holding company Tapestry, the parent company for Coach New York, Kate Spade New York and Stuart Weitzman, has transformed its business by organizing around relationships. Tapestry VP of global eCommerce solutions Joseph Baldini will be on hand to share the brand’s story, as well as show how everything is connected with state-of-the-art solution demonstrations.
Mobile Optimization: Turning traffic into revenue
When: Tuesday, June 18, 1:30-1:50 p.m.
Where: McCormick Place, Lake Geneva Theater
Why Attend: Cyber Monday 2018 was a historic one — sales topped $7.9 billion and mobile represented 51.4% of site visitors. It marked the first year where more than half the traffic came from mobile. Despite this, mobile only made up 26.3% of overall sales. PayPal evangelist Danny Houk will give actionable advice on how to close the gap.
The Indiana Pacers Share Their Slam Dunks for Digital Marketing Success
When: Wednesday, June 19, 9:00- 9:40 a.m.
Where: McCormick Place, Session Room W183B
Why Attend: Marketing departments are like sports team — each person has a role in contributing to incremental success and big wins. But how can you — as a leader or even a roleplayer within the organization — set your team up for success? Indiana Pacers director of customer engagement Alana Galardo and customer engagement manager George Higgins will share their playbook for digital marketing triumphs. Get insights on what goes into roles and responsibilities within the team, identifying and activating the right data and keeping consumers cheering (and engaging) across channels.
Extra! Extra! Read all about it! AI Improves Marketing Engagement
When: Wednesday, June 19, 9:00-9:20 a.m.
Where: McCormick Place, Lake Geneva Theater
Why Attend: AI is everywhere, including marketing. Get the scoop on how leading news experts at Gannett use Return Path AI to get more email delivered for USA Today from Courtney Finger, the senior product marketing manager of Return Path from Validity.
Safeco Connects Web and Email Content for an Improved Agent Experience
When: Wednesday, June 19, 12:00-12:20 p.m.
Where: McCormick Place, Lake Shangrila Theater
Why Attend: Creating a personalized, cohesive customer journey is top of mind for marketers. Learn how Safeco has increased personalization and improved engagement through behavioral and data-driven initiatives from marketing technology strategist Ashlee Lochbaum.