In this episode, Bob Liodice, the CEO of the Association of National Advertisers, breaks down how marketing leaders are pivoting and performing amidst disruption. Citing examples from Anheuser-Busch, Tesla, Lyft, and others, Bob and Jason discuss what it means to pursue and deliver true customer-centric engagement. During these times, brand purpose is all about usefulness.
Select highlights from the conversation:
There needs to be that acknowledgement from CMOs in particular that it can’t be just business as usual. What is required is a strategic focus on being purposeful.
-Bob Liodice, ANA
The philosophy seemed to move very quickly into storydoing versus storytelling and I love that notion.
-Bob Liodice, ANA
The CMO is probably the best individual that has their finger on the pulse of what the consumer is feeling and understanding at this stage.
-Bob Liodice, ANA
Previous guests:
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Ep. 8: Paul Chibe, CEO, Ferrero
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Ep. 7: Monica McGurk, Chief Growth Officer, Kellogg Company
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Ep. 6: Michael Kassan, Chairman and CEO, MediaLink
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Ep. 5: Philip Thomas, Chairman of Cannes Lions
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Ep. 4: Sir Martin Sorrell, Founder and Executive Chairman, S4 Capital
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Ep. 3: Veronika Sonsev, Co-founder of CommerceNext
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Ep. 2: Alyson Clarke, Principal Analyst, Forrester
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Ep. 1: Jim Stengel, Former CMO, Procter & Gamble
Bob Liodice is the chief executive officer of the ANA and previously served as executive vice president, responsible for member relations and business development.
Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster and spent more than 15 years in marketing and financial management at Kraft General Foods.
