Words matter, more than ever. To help engage your customers effectively during this unprecedented time, we’ve put together a Language and Communication Resource Center with data-guided insights and ideas. Click the button to learn more and reach out — we’re listening.

Covid 19 Communication Resource Center

Leading with data-insights

Your language and communication resource for Persado’s insights into effective communication practices that engage customers.


COVID-19 and the communication journey ahead

First and foremost, the COVID-19 outbreak is a human crisis, and that should be a first-order principle guiding all messaging. The outbreak is a fast-changing and dynamic situation and people are looking to the sources they trust for information. Your customers’ experiences with your brand matters more than ever. The language you use can reinforce trust or erode it. To help you navigate the journey ahead, we’re providing resources to help you connect with customers, employees and all stakeholders.

Start here with our 5 principles for communicating with your customers during the Covid-19 crisis.

Industry Communication Journeys




Discover how Persado
can help your organization
navigate the days, weeks ahead.


Featured Webinar

COVID-19: Communicating With Your Customers During a Crisis

In this webinar, we discuss ideas and insights on what you and your brand can do now to effectively communicate with your customers.

Briefs and Guides

Featured Guide

5 Principles For Communicating With Your
Customers During the Covid-19 Crisis.

Below are five key communication principles derived from our content intelligence and language analysis to help guide your communication efforts.

View the Guide

Communications Framework for Financial Services

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Communications Framework for Retail

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Communications Framework for Health Insurance

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Communications Framework for Telecommunications

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Get Started Today

Persado can empower your company to unlock the power of words,
the foundational DNA of marketing.

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