Facebook is the leading online social media and social networking services company. Facebook’s powerful portal for marketers and creative agencies enables brands to develop promotions on the Facebook platform.
With Persado, you can leverage powerful AI software to generate optimised, on-brand content for paid social ads on Facebook. An easy-to-use interface enables you to set up data-driven campaigns in minutes, fine-tune content to fit your brand, and seamlessly push the ads to Facebook or Instagram. As you test, machine learning algorithms go to work finding the words and visuals that best resonate with your audience at an emotional level. The ad sets report shows each ad ranked by different engagement metrics and emotions. Pro Social analyses your ads to identify precisely which elements drive the biggest response lifts, allowing you to maintain performance while engaging your audience with fresh content.