Listrak helps marketers unlock the power of their customer data to create personalised, 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. The Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalise data to engage customer across channels and devices.
Through the Persado for Listrak Integration, Listrak customers can leverage Persado to generate email content best predicted to boost performance, and then review and deploy subject lines directly within Listrak with only a few clicks. “All subject lines are not created equal,” said Ross Kramer, CEO, Listrak. “Listrak and Persado share the philosophy that personalising the customer experience is key. Combining Persado’s AI-powered technology to generate specific words and emotions that resonate with any given audience with Listrak’s leading marketing automation platform will allow marketers to connect their customers with the products they love, using the language that is most relevant to them. The result is increased engagement and increased ROI.”