Movable Ink helps digital marketers create unique visual experiences across email, web, and display. The Persado and Movable Ink partnership helps brands generate and test personalised content within digital marketing campaigns to build meaningful customer relationships and increase engagement and conversions.
By combining Persado’s AI-powered solution for generating the specific words and emotions that resonate with a given audience with Movable Ink’s real-time testing and optimisation, email marketers can automatically generate and deploy the best-performing content every time for every customer. “Effective, high-touch personalisation is becoming more important and more challenging than ever as brands must cater to the interests, context, behaviours, emotions, and preferences of every individual customer. Persado understands and has tackled this challenge extremely well,” said Vivek Sharma, CEO of Movable Ink.