Salesforce Marketing Cloud is a leading platform for consumer engagement that helps marketers know their customers, engage across channels, and personalise every interaction.
Through the Persado for Salesforce Marketing Cloud Integration, customers can easily leverage artificial intelligence to create personalised language and content that increases customer engagement and conversions across email marketing campaigns. Persado’s integration with Salesforce is unique because it allows companies to take advantage of Persado One — a solution that uses deep learning algorithms to analyse previous marketing program data to create an emotional profile for individual customers. From there, Persado generates relevant and personalised language within email messages for marketers to use in campaign content. Persado One’s integration with Salesforce Marketing Cloud allows for the delivery of content personalised to the individual — a truly unique capability in email marketing.