As Persado’s Chief Customer Officer, Yuval manages our existing and new business partnerships globally. He heads the commercial organisation, including the client management, business development and sales teams across all verticals and markets. Yuval manages close relationships with top CEOs, CMOs and executives to drive significant incremental revenue and insights to their businesses via our data driven marketing creative solutions, increasing engagement with their new and current customers.
Yuval previously held the position of EVP and Head of the Global Strategic Group at Persado. Prior to joining Persado, Yuval was the Regional Head of Card Products at Citi Cards EMEA, and an Adviser at Citi’s Innovation Center and FinTech Accelerator since its launch. He was recruited from American Express New York, after over 7 years of serving in various senior roles across marketing, new product development, and product management, and prior to that the Head of R&D at an Internet start-up.
Yuval earned a Masters degree from Stanford Graduate School of Business, and a Bachelors degree in Computer Science and in Management from Tel Aviv University.