Some Mother’s Day Insight
In which we enlighten you on how to make the most of your Mother’s Day campaigns!
According to NRF’s 2016 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics, Americans are expected to spend $21.4 billion (with a b!) on Mother’s Day this year.
But the truth is that your audience isn’t always sure what to send mom on Mother’s Day.
A recent Answers™ study found “that price was the most important factor in Mother’s Day purchasing decisions.”
But, “…curation also plays a role; providing guidance towards selecting the ‘perfect gift’ can improve the shopping experience and ultimately, retailers’ bottom lines.” The study also found that 64% of Mother’s Day shoppers bought gifts online.
Consumers are looking for guidance in shopping.
We have an opportunity to show them the light.
And show them we will.
Special Offers? Check
Holiday Sale? Check
Did you make a Top 10 Mother’s Day Gifts this year including only your products? Check!
But getting your audience to actually pay attention to your offerings often depends on things you’re probably not aware of.
The data is in, and we know the best and worst emotions for Mother’s Day marketing over the last two years.
To see the results, toggle between the highest and lowest performing emotions below.