Persado Rocks Finovate

The financial services industry continues to be the hotbed of technological disruption as consumers increasingly drive the agenda on marketing, product offerings and customer service. At the forefront of that disruption are the companies selected to demonstrate the best and most innovative financial and banking technologies at Finovate Europe 2016 (London, Feb. 9-10).

Persado had the honor of being handpicked to present, for its revolutionary approach to improving the effectiveness and emotional resonance of brand marketing through machine learning algorithms.

In this video, Persado CRO Lawrence Whittle explains how financial brand marketers can use Persado’s extensible platform to generate the most relevant messages to any target audience – including those harder-to-get millennials and Generation Z upstarts.