5 Sessions to Watch at eTail West 2018

We’re already three months into 2018, but retail marketing best practices won’t wait until Dec. 31 to hit the refresh button. New insights, greater technology and fickle consumer behaviors can change in a New York minute. From Monday, Feb. 26 to Thursday, March 1 at eTail West 2018 in Palm Springs, some of the top names in retail will discuss what’s disrupting the industry today and what tomorrow holds for marketers. Renowned brands will send their retail marketing experts. Their commentary is not to be missed. 

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Panel Remix: Capitalizing On Developments In Mobile Advertising

One of eTail West’s pre-conference sessions will include a panel featuring 1-800-Flowers.com Director of Product and Growth Marketing Sulemen Rehmani. Rehmani will touch on the importance of personalization and give tips to spending retail marketing dollars effectively.
Speakers: Laura Kelso, Senior Director of Product, RetailMeNot; Nabarupa Banerjee, SamsClub.com Head of Product; 1-800-Flowers.com Director of Product and Growth Marketing Sulemen Rehmani
Date: Feb. 26
Time: 2:10-2:40 p.m.

Delivering Great Experiences That Drive Customer Loyalty And The Organization Behind Them

Gap Inc. Senior Vice President for Digital, Noam Paransky, will give a keynote address Tuesday. During the speech, Paransky will offer insights on Gap Inc.’s transition to a customer-centric culture through omni-channel experiences. The goal? Building loyalty through multi-channel/multi-brand purchases.  
Speaker:  Noam Paransky, Senior Vice President for Digital, Gap Inc.
Date: Feb. 27
Time: 8:20-8:45 a.m. 

Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature Of Today’s Consumer

West Elm is a hit with consumers who crave clean, simple designs for modern living. And throughout his career, the brand’s current Vice President of Innovation Luke Chatelain has become known for his abilities to increase  user retention and pivot quickly to find better paths to success when challenges arise. Chatelain will share his multi-channel retail marketing insights Though “omni” is a major buzzword in the industry and presents challenges, there are keys to success.  
Speakers: Brock Weatherup, EVP of Strategic Innovation and Digital Experience, Petco;  Ryan Urban, Co-Founder and CEO, BounceX; Luke Chatelain, Vice President of Innovation, West Elm
Date: Feb. 27
Time: 11:30 a.m.-12 p.m.

Best In Class Web Design Drives Best in Class Conversions

Rob Elzner, Dell’s Director of Online Marketing and eCommerce, has been with the company for 15 years and has a knack for leading complex, but successful launches that come in under budget (did your CFO’s ears just perk up?). Elzner and a panel of retail marketing experts will cover how to decide when and why to redesign a website, implement multi-variate testing to measure conversion impact by device, boost traffic and sales without a back-end headache and make constant adjustments based on guest responses. He will be joined by fellow retail marketing experts 
Speakers: Heidi Shelton, Director of  UX and Digital Design, The Honest Companyl Suzanne Darmory, Executive Creative Director, Zeta Global; Rob Elzner, Director of Online Marketing and eCommerce, Dell
Date: Feb. 27
Time: 2:40-3:10 p.m. 

Tailored Experience: High Tech Meets High Touch

Indochino is famous for revolutionizing men’s fashion. In the process, it became one of the largest made-to-measure menswear brands in the market by providing men with high-quality apparel that makes them look and feel like a million bucks. As CRO, Peter Housley has been at the forefront of the charge and has helped to develop the highly personalized experience customers now expect. During his eTail West 2018 speech, Housley will let attendees in on the ways the eCommerce platform caters to evolving shopping behaviors (particularly Millennials) and how to ensure all touch points are supported equally by customer care.
Speaker: Peter Housley, CRO, Indochino 
Date: Feb. 28
Time: 2:05-2:30 p.m.

Learn with us at eTail West. There will be tons of takeaways, no egos and no commercials. Click to take advantage of a special rate for Persado readers.