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Don’t Be Scared of These Marketing Stats

In the face of shrinking budgets, an ever-expanding Amazon threat and constant turnover, it’s understandable if marketers feel fear creeping in every so often . But MarTech has expanded to help provide a solution to these scary marketing stats to the point where there’s not much to be afraid of.
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2018 Holiday Marketing Insights for a Holly, Jolly Season

Use these 2018 holiday marketing insights to get something extra in your stocking (and end-of-year revenue). including the best subject lines for retail and travel in the US and UK.
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Is Now The Time To Consider AI For Your Business?

Artificial intelligence (AI), an innovative yet often misunderstood technology affects many facets of the business, but some brands still have doubts about adding it to their toolbox. Here's why you should, and how to get started effectively.
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Dress Your eCommerce Website for Holiday Success With These Tips

In the spirit of the season of surprises, we thought we’d offer some new, festive-flavored eCommerce web page holiday tips that will put you on your customers’ nice lists.
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Persado’s Narrative Intelligence Explained: A Q&A With VP of Innovation Alex Protopapas

Persado, the leading provider of AI-optimized marketing language for top global brands, today unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. Get the story behind the story.
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After Party: Insights From Movable Ink’s Think Summit 2018

As a preferred partner of Movable Ink, Persado Vice President of Marketing, Dan Gingiss, delivered a keynote at Think Summit 2018 that spoke to what’s new, now and next in marketing and how AI can take campaigns from “meh” to magnificent.
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How to Make “Free Shipping” Work For Your Subject Lines

"Free shipping" is a popular promotion brands use to drive sales. But is it really effective? And if it is, are brands really using the right language to engage customers? Persado experts unearth new insights.
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4 Reasons Not to be Spooked by AI

Since the Artificial Intelligence Revolution began, brands have had many fears of the technology. But as early adopters learned quickly and other brands continue to discover as they join the party and change the game, there’s nothing to be afraid of. Learn why.
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Extra Cheese, Please: Chuck E. Cheese’s Secret to Loyalty

Kids and Chuck E. Cheese's go together like pizza and pepperoni. But it's the parents who pull the purse strings. Learn how the famous chain got moms and dads craving more trips to the land of pizza, games and prizes.
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Health & Wellness: Brands That Are Changing The Narrative

Smart health and wellness brands have honed messages further, putting the customer's well-being front and center. we’re taking a look at brands who are have recognized this and crafted strategic and engaging narratives to build a healthy customer base.
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Persado’s AI Helped Adorama Boost Email Engagement Rates 163%

Adorama, a large electronics retailer, decided to combat the changing digital world head-on through experimentation, personalization, science and technology. And all of this was done with the customer front and center.
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Website Optimization Strategy: 3 Essential Tips for Success

We’re sharing some of our best tips to get your website optimization strategy in gear and set you apart from the competition.
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A break down the clever and strategic use of language in Apple’s video promo for the iPhone X series. Not only does the ad feature the stunning visuals and editing we’ve come to expect from a brand of this caliber — it’s also a master class in how to use language to appeal to emotion.
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Behind-the-Scenes at Persado

We are of many backgrounds and countries; we speak many languages and have traveled near and far. But common values and a shared goal unites us. Learn what it's like working at Persado.
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Social Media Sites + Blogs to Add to Your Reading Lists

Follow these social media blogs for up-to-the-minute news on platform and algorithm changes, new marketing strategies and unique ways to engage with your customers.
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