Director of Business Development

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Who We Are:

Persado is the Marketing Language Cloud: AI-generated language that resonates the most with any audience, segment, or individual. Imagine having a copywriter and data scientist for each person in your audience; the platform generates the precise language that performs along with analytics detailing what drove response, resulting in better business outcomes and unprecedented insight into consumer engagement.

Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships. To unlock the power of language and emotion for marketing, visit persado.com.

What We Are Looking For:

Persado is looking for a Director of Business Development based in Milan, who will identify, develop and lead new accounts in the key vertical markets of Financial Services, Telco, Retail and Travel.

What We Want You To Do:

  • Identify and contact key decision makers in Fortune 1000 level companies
  • Understand their goals and needs to formulate a value proposition that impacts clients P&L
  • Earn the trust of industry leaders and build long term relationships
  • Develop client-specific business cases and sales models to identify revenue/value opportunities
  • Execute complex sales-cycles to achieve individual new business quotas

What We Want To See:

  • Proven success in a data driven, analytical role that increases business growth
  • Over 5 years of experience in solution selling, management consulting or digital marketing
  • Understanding of the digital eco-system including Email marketing, Display, Social
  • Experience in establishing and growing senior level relationships (GMs, CMOs, SVPs and above)
  • Bachelor's degree in mathematics, business, marketing or economics
  • Fluent in written and spoken English
  • Fluent in either Italian or German as well

What We Offer:

  • Competitive salary and bonus plans
  • Meaningful equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all

 

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