Marketing Lead Coordinator

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Who We Are:

Persado is the Marketing Language Cloud: AI-generated language that resonates the most with any audience, segment, or individual. Imagine having a copywriter and data scientist for each person in your audience; the platform generates the precise language that performs along with analytics detailing what drove response, resulting in better business outcomes and unprecedented insight into consumer engagement. Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships. To unlock the power of language and emotion for marketing, visit persado.com.

What We Are Looking For:

Persado is looking for an Marketing Lead Coordinator. In this exciting role you will be responsible for our inbound lead process; you are the first impression prospects get when they reach out to us.  If you have a desire to have a direct impact on the growth of a company that is disrupting the marketing industry, have a passion for creating amazing experiences, and are self-motivated and data driven, this could be the perfect role for you.

This position can be based in our New York, Chicago, or San Francisco offices.

What We Want You To Do:

  • Work closely with digital marketing, field marketing, partner marketing, business development, and sales to ensure every prospect has a remarkable initial impression of Persado
  • Review all inbound leads from digital campaigns and social media, ensuring a response to every lead within 24 hours, with proper tracking in Salesforce
  • Review all leads from trade shows and field marketing events, ensuring that each is properly assigned, and that follow up activity is tracked back to the event campaign record in Salesforce
  • Conduct pre-qualification screening of prospects using the Persado Marketing Qualified Lead (“MQL”) / Sales Process
  • Track each incoming lead after disposition to ensure they move through the different steps, from Lead to MQL to Meeting to SAO
  • Work in conjunction with the Field Marketing Manager to ensure proper pre-event and post-event outreach
  • Support post-event follow up logistics by ensuring leads are assigned correctly, sales activity is logged using the correct templates, and resulting opportunities are associated to the campaign in Salesforce

What We Want To See:

  • Undergraduate degree in Marketing, business, or related discipline
  • Experience with CRM and marketing automation tools such as Salesforce and Marketo highly desired
  • Understanding of marketing and sales performance metrics and processes
  • Analytical mindset; we use data extensively to evaluate performance
  • Experience building spreadsheets, pivot tables, and advanced lookups using Excel
  • Motivated by a rapidly expanding and changing environment
  • Willing to travel, on occasion, between Persado offices, as well as if needed to support field events.
  • Time management (ability to work alone and develop own daily/weekly agenda)
  • Organized and structured thinking for planning and execution purposes
  • Vision, positive attitude and ability to think outside of the box

Who You Are:

  • Excited about working in a lean start up environment
  • Desire to dive in and learn in a fast-paced organization
  • Enthusiastic, professional and highly pro-active
  • A self-starter with strict attention to detail
  • Confident, self-motivated, hardworking, proactive and resourceful
  • Thrives on finding efficient solutions to ambiguous problems
  • Collaborative team player who can also work with minimal direction
  • Analytical, numerate and scientifically-minded
  • Great sense of humor and outlook on life
  • Able to perform under pressure
  • Tech-savvy and comfortable in a field that combines elements of multiple disciplines (technology, account management, marketing, etc.)
  • Passionate in the way you convey solutions

What We Offer:

By joining Persado, you will be part of a young, creative, and dynamic company undergoing rapid growth and transformation into a global market leader.

  • Competitive salary and bonus plans
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all

 

 

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