Senior Director/Director - Business Development - Strategic Group

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Who We Are:

Persado is the Marketing Language Cloud: AI-generated language that resonates the most with any audience, segment, or individual. Imagine having a copywriter and data scientist for each person in your audience; the platform generates the precise language that performs along with analytics detailing what drove response, resulting in better business outcomes and unprecedented insight into consumer engagement. Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships. To unlock the power of language and emotion for marketing, visit

What We Are Looking For:

Persado’s Strategic Group services key customers across vertical industries such as Financial Services, Telecommunications, Media, Internet/Technology and others. We partner with senior level clients to transform their marketing strategy and grow their revenue by engaging existing and prospective customers across various channels and marketing initiatives.

As the Sr. Director/Director of Business Development, you will be leading a cross-functional team responsible for developing new partnerships from prospecting to deal making. You will oversee identifying new clients, building new relationships, understanding clients’ goals and KPIs, defining clear client value and financial impact, developing relevant partnership scope, leading commercial implementation, execution and scale and finally driving significant joint results to grow their business.

What We Want You To Do:

You will develop deep consultative partnerships with new clients to help them achieve their business goals/objectives and establish Persado as integral partner in driving results:

  • Work collaboratively with internal teams and external client/partner teams to drive new business
  • Build long-term strategic partnerships focused on driving significant value and ROI for our clients
  • Anticipate and identify client needs to develop customized cross-channel solutions
  • Understand/adapt to Persado’s evolving product set and partner eco-system to client needs
  • Exceed quarterly/annual targets and create successful transition plans into customer success
  • Up to 30% travel is required 

What We Want To See:

Minimum Qualifications

  • BA/BS degree in Business, Marketing, Economics, Mathematics or equivalent practical experience
  • 5+ years of new business development/digital marketing experience in top internet company/agency
  • Track record exceeding strategic quantifiable goals and targets
  • Experience building and developing relationships at senior levels in matrixed organizations

Preferred Qualifications

  • MBA or advanced degree in related analytical field
  • Expertise in digital marketing managing consumer campaigns in direct/online/paid media channels
  • A deep understanding of complex customer industries, their needs, KPIs and challenge
  • Experience consulting/selling to executive levels in Internet/Financial Services/Telco industries

Who You Are:

  • Must be professional, enthusiastic, and highly proactive
  • Thrives on finding intriguing solutions to ambiguous problems
  • Collaborative team player with the ability to shift gears quickly and efficiently
  • Dependable and reliable with clear thinking and attention to detail
  • Prefers working in a fast-paced, creative environment, whose passion is evident in their work

What We Offer:

By joining Persado, you will be part of a young, creative and dynamic company undergoing rapid growth and transformation into a global market leader.

  • Competitive salary and bonus plans
  • Meaningful equity compensation
  • All the computer gear you need to improve your productivity
  • Work-life flexibility - we value your contributions above all

Apply Now

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