Lisa Spira is a linguist and data expert who understands that the right language motivates action. As the Vice President of Content Intelligence, she leads Persado’s growing team of language specialists responsible for insight and innovation within the Persado AI platform. Lisa works closely with Persado Generative AI models, training the technology to produce relevant, precise, and accurate content across industries and channels.
Lisa has always been interested in the convergence of language, creativity, and technology. Prior to joining the Content Intelligence team, she was the Director of Research and Product Development at Ethnic Technologies, delivering a predictive ethnicity algorithm for multicultural and inclusive marketing. She managed the on-time release of 6 new products over 7 years with a 100% success rate.
Lisa is based in New Jersey and holds a Bachelor’s degree in Linguistics from Syracuse University. In her free time, she loves baking and mastering interactive puzzles—a hobby that led her to co-create the industry-leading website, Room Escape Artist, where she publishes articles and reviews about escape rooms, organizes events, and builds a player community.