As Senior Vice President of Marketing, Michele Nemschoff is responsible for developing plans and tactics to deliver on best-in-class marketing strategies that fuel Persado revenue growth and sales initiatives. A high-impact collaborative leader, Michele works closely with colleagues in product, GTM strategy, sales, and customer success, connecting marketing strategy and plans with operating rhythms. She oversees the impactful execution of demand generation, brand and creative, communications and events—from creating compelling content and messaging to optimizing digital campaigns and events.
Michele joined Persado from Quantcast, an AI-based ad tech platform provider for the open internet, where she led and navigated the marketing team during a time of business model and industry transition. A technology marketing veteran, she began her marketing career at Apple, then served as a partner with Indigo Partners, where she developed and executed successful marketing strategies that drove growth for a variety of technology companies, including Hewlett-Packard, Nolo, and Plantronics. She has also held senior marketing leadership positions at enterprise technology companies including Kinetica, MapR Technologies, and PARC, a Xerox company.
Michele received an MBA from Stanford University and a BS in Economics from The Wharton School at the University of Pennsylvania. She is the proud mother of two adult daughters and lives in the San Francisco Bay Area with her longtime partner, Martin, and two cats; one of which enjoys participating in Zoom meetings.