A Persado “boomerang”, Ruben rejoined Persado as the Chief Revenue Officer in early August. Ruben has 15 years of experience working in Martech, CRM, CX, and data management at companies like Responsys, Optimizely, Oracle Marketing Cloud, and Backbase. Ruben is responsible for sales development, sales, partnerships & alliances, and go-to-marketing strategy. The motto “I love to win more than I hate to lose” guides him in his day to day.
Originally born and raised in the Netherlands, Ruben moved to the U.S. in 2010 (because the Dutch lost in the World Cup final). While in the US, he completed business school at Thunderbird School of Global Management in Arizona.
Ruben resides in Boise, Idaho, a pre-Pandemic relocation to capitalize on everything the Pacific Northwest has to offer: hiking, rafting, mountain biking, skiing, and most importantly solitude. He has two dogs, but with more land and a more available dog sitter he would probably own a dozen. Besides his love of dogs, he has a true passion for travel, gravitating toward places off the beaten path, such as the border of North Korea, to Kyrgyzstan, to the smallest islands in the Caribbean, to the most remote wilderness areas in the U.S.