Words Matter
News & Press Releases
News
Make every word count.
May 11, 2020
How marketers are increasingly using A.I. to persuade you to buy
February 10, 2020
AI Helps Humana Pitch Flu Shots to Customers
December 5, 2019
JPMorgan Chase Taps AI to Make Marketing Messages More Powerful
July 30, 2019
Chase Commits to AI After Machines Outperform Humans in Copywriting Trials
July 30, 2019
JP Morgan Chase is placing more of its ad copy decisions in the hands of AI
July 30, 2019
CMOs Should Help Creatives Get Comfortable With Data
April 12, 2019
Persado shares word-choice lessons from its AI-authoring platform
March 12, 2019
Study: Consumer engagement is all in how you say it
March 4, 2019
Press Releases
Persado Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2020
March 10, 2020
Former Global Leader at McKinsey Bets Big on AI and Joins Persado as President
February 26, 2020
Persado Mentioned in Gartner Report on “Cool Vendors in AI for Marketing”
January 7, 2020
Persado wins DIAmond Award at Insurtech Festival DIA
December 13, 2019
Persado Joins Adobe Premier Partner Program
December 10, 2019
JPMorgan Chase Announces Five-Year Deal with Persado For AI-Powered Marketing Capabilities
July 30, 2019
Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds
March 4, 2019
Persado and Emarsys announce strategic partnership to give marketers seamless, data-driven creative and campaign automation, driving a 37 percent uplift on average in CTR for Happy Socks
February 27, 2019
Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driven Insights on the Descriptive Elements of Creative
February 13, 2019
Press Kit & Contact
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Co-founder & CEO Alex Vratskides
Co-founder & SVP Product & Engineering Assaf Baciu
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