August 10, 2016 – MarTech Advisor’s Pranav Vadehra reports on Persado’s latest leadership team hire, Ryan Deutsch. Deutsch hails from Sears Holding Corporation, a long-time Persado customer. Reporting to Persado COO Greg Dale, Deutsch will shepherd the growth of cognitive content use by Persado customers on a global scale, using the breadth of his experience having used cognitive content at Sears.
“As someone who experienced the power of the Persado platform first-hand, I am excited to be in a position to help other marketers realize the levels of success they can achieve only through the use of cognitive content.”
Deutsch was most recently DVP, Digital Addressable Marketing at Sears Holdings Corporation, focused on the use of data to personalize digital experiences across email, SMS, Push, targeted display, direct mail, and all other channels used to engage with customers one-to-one. Before that he served as VP of Emerging Media at StrongView (formerly StrongMail), where he focused on leveraging influencer marketing to reshape the traditional marketing funnel. As VP of Marketing Automation Solutions at PGi, he was responsible for client facing teams in the deployment and optimization of the company’s email marketing platform.
Read the full article: via MarTech Advisor