Persado Mentioned as “Executable AI” in New Forrester Research Report
Persado, the preeminent supplier of AI-generated marketing content for top global brands, has been cited in a recent report by Forrester Research, Inc., a leading global research and advisory firm. The report, TechRadar™: Automation Technologies, Robotics, And AI In The Workforce, was published June 26, 2017, and authored by Forrester VP and Principal analyst J. P. Gownder.
The report serves as a useful tool for marketing and customer experience leaders looking to make informed investments in technologies like artificial intelligence, robots, and customer self-service solutions. As growth-minded businesses continue to prepare for a workforce that increasingly mixes human and machine, this TechRadar report is a useful primer for technologies in the automation space, assessing the sophistication, value-add, and future projection of each of the key players.
The report classifies Persado as “Executable AI,” a category that includes AI technology like natural language generation. The report states, “Persado uses cognitive computing algorithms to generate precise words and phrases in marketing copy and conducts massive, multifaceted A/B testing to learn in real time whether marketing messages resonate with customers.”
Drawing from the world’s largest database of tagged marketing language and images, Persado’s AI-powered Cognitive Content platform designs messages that resonate with and activates any audience, across all channels (email subject line & body, SMS, notifications, landing pages, and display), throughout the customer lifecycle. The company works across multiple industries with 100+ notable brands and Fortune 500 companies, including Citi, Humana, Microsoft, and Expedia.
The most recent citation in the Forrester report follows other notable achievements for Persado in the past two years. In 2017 it was named one of CNBC’s fifth annual Disruptor 50 and was featured in Fortune as part of CB Insights’ AI 100 List. Other reports Persado has been included in Forrester’s March 23, 2017 Breakout Vendors: Content Intelligence for Marketing and Gartner’s Back to Basics: Four Ways to Optimize Your Email Marketing Content. In 2016 Persado was certified as a Great Place to Work, was No. 16 on the Inc. 500 list of the nation’s fastest-growing private companies, and named a Cool Vendor in Data-Driven Marketing by Gartner.