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IBM Watson

Watson Marketing, formerly IBM Silverpop, combines business and marketing expertise with industry leading solutions that are embedded with cognitive capabilities. With IBM Watson Campaign Automation marketers can quickly design and automate cross-channel experiences.

Through the Persado for Watson Marketing integration, Watson Marketing customers can leverage Persado’s industry-leading AI platform via the Persado Google Chrome extension to test email subject line performance and gain unique insight into the emotional language that resonates most with their target audiences. Combined with the business-management power of IBM Watson, the integration was designed to help customers make data-informed marketing decisions that drive positive business outcomes.