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Persado Appoints New Commercial Leader for UK Business

Ben ThirwellLONDON –  May 28, 2020 –  Persado, the leading AI platform that unlocks the value of words, today announced Ben Thirlwall as the new commercial leader for its UK business. Ben will focus on helping leading UK brands adopt Persado’s AI platform to drive better business performance through a data-driven approach to communications.

Ben brings over 20 years of B2B commercial experience to Persado, with a particular focus on the financial services and insurance industries, including senior roles in the commercial services business of  American Express. He joins Persado from the UK’s leading extended warranty provider Domestic and General (D&G) where he was responsible for the growth and retention of D&G’s largest commercial partnerships.

“Persado is breaking new ground in its use of AI and data science to transform how brands and organisations can effectively communicate with their customers and stakeholders, which is why I’m so excited to be part of this growing UK team,” said Ben Thirlwall, Vice President and General Manager, UK, Persado. “There is a tremendous opportunity to help brands communicate with a sense of purpose and care with their customers in the UK, while extending how our technology is used by industry-leading organisations in financial services, retail, and telecommunications.”

“The UK market is key for Persado as we continue to drive value for leading brands globally,” said Jason Heller, President of Persado. “We are thrilled to welcome Ben to the team and to help more UK brands harness the power of AI to better communicate with customers, building trust, and driving real business impact.”

For more information about Persado and the company’s work, please visit: www.persado.com.