New partner ecosystem offers streamlined campaign management and execution
August 3, 2016 – NEW YORK – Persado, the leading cognitive content generation platform, today launched Persado Connect, its partner network. Persado Connect enables qualified technology partners to easily infuse cognitive content into marketing campaigns across a number of channels: email, web, social, mobile, and display. Partner platforms at launch include Oracle, Salesforce, Adobe, Facebook, DoubleClick, AppNexus, and many more.
“With rapidly rising demand for our solution, it has become critical for us to integrate more seamlessly into our customers’ individual workflows,” said Assaf Baciu, co-founder and SVP of Product & Engineering, Persado. “Through our expanding partnerships with key marketing solutions providers, Persado Connect makes cognitive content infinitely more accessible, freeing up brands to put a greater focus on the customer experience.”
Persado works with nearly 100 of the world’s leading brands, helping them to deploy personally and emotionally relevant campaigns across a variety of consumer touchpoints. By connecting Persado’s cognitive content technology with dozens of other platforms, marketers can more readily access the technology that helps them drive revenue growth, customer loyalty, and an all-around better customer experience.
To learn more about Persado Connect, please visit https://persado.com/persado-connect/.
About Persado, Inc.
Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action.
Using Persado, leading brands such as Citi, MetLife, Microsoft, Neiman Marcus, Staples and Verizon Wireless have realized one billion dollars in incremental revenue and an average uplift of 49.5% in conversions across marketing campaigns. A Gartner Cool Vendor in Data-Driven Marketing and Digiday Signal Award winner, Persado is backed by Goldman Sachs, Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures. Persado is a certified Great Place to Work with offices in New York City, San Francisco, Athens, Rome, London, Frankfurt, Toronto and Rio de Janeiro. For more information see www.persado.com.
Persado is the leading provider of AI-optimized marketing language for top global brands. Backed by the power of Narrative Intelligence, Persado uses its proven predictive language model, which pinpoints the exact words, phrases, visuals and emotions that will maximize engagement, to build stories that seamlessly reflect each brand’s unique voice, each campaign’s unique context, and each audience’s unique interests.
Imagine having a copywriter and data scientist for each person in your audience, which work in tandem to predict the precise language that performs along with analytics to explain why. Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado enables brands to increase acquisition and retention while building long term customer relationships through authentic communication.