Showing How Emotions Are Driving Communications Initiatives for Financial Brands
January 21, 2016 – NEW YORK, NY – Persado, the provider of a machine learning platform that automates the generation of marketing content, today announced that Lawrence Whittle, chief revenue officer, will speak at FinovateEurope on February 10, 2016. Finovate brings together financial and banking executives, venture capitalists and entrepreneurs to showcase the best and most innovative new financial and banking technologies.
Persado will demo the world’s first fully automated, fully customizable content generation and learning platform Persado GO, which provides insights into the individual language components that compels an audience to engage with brands, driving the highest open rates of email campaigns. Persado enables customers like Citi Group and American Express raise response rates and revenues by using data science to automate the most compelling messages designed to drive action.
“We believe that the Persado platform will help to revolutionize the way financial marketers develop content across multichannel campaigns,” said Eric Mattson, CEO of The Finovate Group. “Finovate recognizes innovative technologies that benefit programs in all areas of financial and banking institutions. We look forward to seeing how Persado’s unique, industry-leading platform enhances the customer experience and raises the bar on customer engagement.”
Joining Whittle at the event will be Persado’s newest SVP of financial services industry, Yuval Efrati, along with Mario Imparato, VP of International Markets; Chris Mills, UK Sales Director; and Spyros Photopoulos, Director, Solutions Consulting.
FInovateEurope will take place on February 9-10, 2016 at the Old Billingsgate Market Hall in London.
FinovateEurope is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in London, the event offers an insight-packed glimpse into the future of money via a fast-paced, intimate, and unique format. FinovateEurope is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit finovate.com.
About Persado, Inc.
Persado’s Persuasion Automation platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to generate language for direct response communications such as emails, landing pages, display ads, text messages, push notifications and social posts. By mathematically determining the optimal emotional language and precise wording for digital marketing campaigns, Persado’s Persuasion Automation eliminates the guesswork of traditional copywriting.
Using Persado, leading brands such as American Express, Best Buy, Citi, MetLife, Neiman Marcus, Overstock, Vodafone, and ZipCar are realizing tens of millions of dollars in incremental revenue compared to campaigns written by copywriters working without the assistance of Persuasion Automation. Winner of the DMA’s 2014 Innovation Award for Digital Technology, Persado is backed by Bain Capital Ventures, StarVest Partners, American Express Ventures, and Citi Ventures. The company is headquartered in New York City, with offices in San Francisco, Athens, London, Rome, and Rio de Janeiro.
Persado is the leading provider of AI-optimized marketing language for top global brands. Backed by the power of Narrative Intelligence, Persado uses its proven predictive language model, which pinpoints the exact words, phrases, visuals and emotions that will maximize engagement, to build stories that seamlessly reflect each brand’s unique voice, each campaign’s unique context, and each audience’s unique interests.
Imagine having a copywriter and data scientist for each person in your audience, which work in tandem to predict the precise language that performs along with analytics to explain why. Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado enables brands to increase acquisition and retention while building long term customer relationships through authentic communication.