Persado Named a “Cool Vendor” by Gartner
Cognitive Content Solution Joins List of Emerging Technology Companies
April 15, 2016 – NEW YORK, NY – Persado, the leading cognitive content generation platform, today announced it has been included in the list of “Cool Vendors” in the April 7 “Cool Vendors in Data-Driven Marketing, 2016” report by Gartner, Inc.
Persado’s cognitive computing technology is revolutionizing the way people communicate by combining machine learning algorithms with natural language processing to generate the precise combination of words, phrases and images capable of motivating audiences at scale, and in real time. Persado generates cognitive content for display ads, Facebook, email, website landing pages, SMS, and mobile push notifications.
“We believe our inclusion in Gartner’s Cool Vendor report is a testament to the results our cognitive computing platform has been able to drive for our customers,” said Alex Vratskides, CEO and Co-Founder of Persado. “We effectively and systematically improve the way organizations communicate with their audiences in order to dramatically increase engagement. As demand for cognitive content increases, we look forward to continuing to grow our team, ramp up product development, and expand into more digital channels.”
Persado helps businesses, agencies, and in-house copywriting teams succeed in an era of increasing personalization by incorporating emotion into the text automation formula. For marketers and advertisers with diverse offerings, an approach like Persado’s can help to quickly create impactful messages at high volumes.
Since 2011, Persado has deployed thousands of marketing campaigns across a wide range of channels for more than 80 global brands and Fortune 100 companies, like Microsoft (NASDAQ: MSFT), Verizon Wireless (NYSE:VZ), American Express (NYSE:AXP), and Citi (NYSE:C). Campaigns saw a 49.5% uplift in conversions, on average, and a $1 billion increase in incremental revenue. The company currently employs more than 200 people in nine offices across the globe.
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About Persado, Inc.
Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action.
Using Persado, leading brands such as American Express, Citi, MetLife, Microsoft, Neiman Marcus, Staples and Verizon Wireless have realized one billion dollars in incremental revenue and an average uplift of 49.5% in conversions across marketing campaigns. Persado’s investors include Goldman Sachs, Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures. Persado is headquartered in New York City with locations in San Francisco, Athens, London, Rome, Toronto, Frankfurt, Rio de Janeiro, and Lagos. For more information see www.persado.com.
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