July 22, 2016 – NEW YORK – Persado, the leading cognitive content generation platform, has been certified as a great place to work by the independent analysts at Great Place to Work®. Persado earned this credential based on extensive ratings provided by its employees in anonymous surveys. A summary of these ratings can be found at http://reviews.greatplacetowork.com/persado.
“According to our study, 97 percent of Persado employees say it is a great workplace,” says Sarah Lewis-Kulin, Great Place to Work’s Senior Editor.
Findings show that 99 percent of employees think that Persado has a great atmosphere. Further, 96 percent of Persado’s employees are proud to tell others they work there, while 95 percent agree that there are great challenges and great rewards at Persado.
“At Persado, we set our team up for success through challenging opportunities and by recognizing work well done,” said Alex Vratskides, Co-Founder and CEO of Persado. “We take great pride in our team and in our unbeatable passion for bringing cognitive content to the forefront, so that marketers and other organizations can create more meaningful engagement with their customers.”
Persado employees cite strong work-life balance as one of the key drivers of workplace satisfaction. Telecommuting, flexible schedules and unlimited paid sick days are among Persado’s perks and programs. The company also offers family care, health insurance and compensation programs that add to employees’ overall wellbeing.
“We applaud Persado for seeking certification and releasing its employees’ feedback,” said Kim Peters, Vice President of Great Place to Work’s Recognition Program. “These ratings measure its capacity to earn its own employees’ trust and create a great workplace – critical metrics that anyone considering working for or doing business with Persado should take into account as an indicator of high performance.”
Persado employees completed 112 surveys, resulting in a 90 percent confidence level and a margin of error of ± 2.68.
About Persado, Inc.
Persado’s cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, the platform eliminates the random process behind traditional message creation. Persado arms organizations and individuals with “smart content” that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action.
Using Persado, leading brands such as Citi, MetLife, Microsoft, Neiman Marcus, Staples and Verizon Wireless have realized one billion dollars in incremental revenue and an average uplift of 49.5% in conversions across marketing campaigns. Named a 2016 Gartner Cool Vendor in Data-Driven Marketing, Persado’s investors include Goldman Sachs, Bain Capital Ventures, StarVest Partners, American Express Ventures and Citi Ventures. Persado is headquartered in New York City with offices in San Francisco, Athens, London, Rome, Toronto and Rio de Janeiro. For more information see www.persado.com.
About Great Place to Work®
Great Place to Work® is the global authority on high-trust, high-performance workplace cultures. Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces lists and workplace reviews, Great Place to Work® provides the benchmarks, framework, and expertise needed to create, sustain, and recognize outstanding workplace cultures. In the United States, Great Place to Work® produces the annual Fortune “100 Best Companies to Work For®” list and a series of Great Place to Work® Best Workplaces lists including lists for Millennials, Women, Diversity, Small and Medium Companies and over a half dozen different industry lists.
Persado is the leading provider of AI-optimized marketing language for top global brands. Backed by the power of Narrative Intelligence, Persado uses its proven predictive language model, which pinpoints the exact words, phrases, visuals and emotions that will maximize engagement, to build stories that seamlessly reflect each brand’s unique voice, each campaign’s unique context, and each audience’s unique interests.
Imagine having a copywriter and data scientist for each person in your audience, which work in tandem to predict the precise language that performs along with analytics to explain why. Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado enables brands to increase acquisition and retention while building long term customer relationships through authentic communication.