May 12, 2016 – NEW YORK, NY – Persado, the leading cognitive content generation platform, today announced that Greg Dale has been appointed Chief Operating Officer of Persado. Dale will report directly to CEO Alex Vratskides and will be responsible for business strategy, operations and execution. Dale joins Persado from comScore, where he previously served as Executive Vice President of International, guiding comScore in its expansion across 44 countries and tripling the division’s worth to more than $100 million.
“We are fortunate to add Greg’s expertise and deepen the talent of our executive team as we enter the next stage of aggressive growth across all major digital channels, including display and Facebook,” said Alex Vratskides, Co-Founder and CEO, Persado. “Greg’s proven record of managing a rapidly growing business is a tremendous asset that I’m confident will raise the bar even higher on revolutionizing communication through cognitive content, while continuing to deliver exceptional service to our customers.”
Previously, Dale also served as Chief Operating Officer at comScore, where he managed all aspects of the company’s operations. As a founding member, he played a critical role in the creation of comScore’s core syndicated products and led the company through a high-growth period in its journey from startup to initial public offering. Prior to joining comScore, Dale served as Vice President of Client Services at Paragren Technologies, which is now part of Siebel Systems/Oracle. Earlier in his career, Greg provided advanced analytical services and consumer response analyses for marketing and sales applications at Information Resources, Inc.
Dale currently serves as an advisory board member for Shareablee, a social analytics startup based in New York City.
“In this age of disruptive technologies, I am excited to join a company that stands out for delivering consistently outstanding results, for an impressive roster of customers. I look forward to working with Alex, the talented Persado team and our investors to transform the way brand marketers and other organizations engage their audiences.”
Persado’s cognitive content platform determines the precise emotions that will elicit a reaction and is fast becoming the advantage that major brands are using to get ahead of their competition. Since 2012, Persado has deployed thousands of marketing campaigns across a wide range of channels for nearly 100 global brands, including Fortune 100 companies as well as mid-sized organizations.
Persado is the leading provider of AI-optimized marketing language for top global brands. Backed by the power of Narrative Intelligence, Persado uses its proven predictive language model, which pinpoints the exact words, phrases, visuals and emotions that will maximize engagement, to build stories that seamlessly reflect each brand’s unique voice, each campaign’s unique context, and each audience’s unique interests.
Imagine having a copywriter and data scientist for each person in your audience, which work in tandem to predict the precise language that performs along with analytics to explain why. Comprised of the world’s largest marketing language database, with over a million organized, tagged, and scored words, phrases, and images, Persado enables brands to increase acquisition and retention while building long term customer relationships through authentic communication.