Persado Names Ryan Deutsch Senior Vice President of Global Customer Success

August 8, 2016 – NEW YORK, NY – Persado, the leading cognitive content generation platform, announced today that Ryan Deutsch has been appointed Senior Vice President of Global Customer Success, reporting to Greg Dale, Chief Operating Officer. In this role he will advance the adoption and growth of Persado’s cognitive content solution on an international scale, building, maintaining and growing strategic relationships with its customers, including Fortune 500 companies. Deutsch joins from Sears Holding Corporation, a Persado customer, where he led one of the largest and most sophisticated digital direct response programs in North America.

“As a former client, Ryan is not only an expert in using cognitive content to drive results and revenues, he is a respected leader in data-driven marketing. For these reasons he is the perfect champion for a technology platform that is transforming how brands craft advertising and marketing messages to enable a more personal and emotionally relevant customer experience,” said Dale.

Deutsch is a 17-year veteran of the digital marketing space. He most recently served as the DVP, Digital Addressable Marketing at Sears Holdings Corporation, focused on the use of data to personalize digital experiences across email, SMS, Push, targeted display, direct mail and all other channels used to engage with customers one-to-one. Prior to that Deutsch was Vice President of Emerging Media at StrongView (formerly StrongMail), where he focused on leveraging influencer marketing to reshape the traditional marketing funnel. Deutsch had also served as Vice President of Marketing Automation Solutions for PGi, responsible for client facing teams in the deployment and optimization of PGi’s email marketing platform. Deutsch is a frequent speaker at industry conferences and has authored dozens of articles on digital marketing best practices.

“If I had to describe Persado in one word, I would say it’s ‘incomparable.’ The technology is incredibly unique in its approach, extensibility, and, most important, its impact. Persado’s platform has the ability to generate massive uplifts in marketing campaigns by creating and optimizing content that inspires action with any audience,” said Deutsch. “As someone who experienced the power of the Persado platform first-hand, I am excited to be in a position to help other marketers realize the levels of success they can achieve only through the use of cognitive content.”