It’s looking like a “tale of two seasons” in 2021 for retailers planning their holiday shopping campaigns. Demand looks strong according to estimates, including one from Insider Intelligence predicting ecommerce will dominate this retail holiday season. But there’s also a current of hesitancy as consumers do their internal calculations about the Delta variant, breakthrough infections, chip shortages, and supply chain disruptions.
In this webinar, Persado presents the trends affecting customer purchase patterns, and how retailers can optimize and personalize their campaign language to win the season.
The webinar discusses: