Personalization has been a key strategy for many telecom operators aiming to secure market share, increase ARPU and reduce churn. The goal has been to serve the right product to the right audience at the right time. While this has largely been addressed through next-best-action programs and big data models, one fundamental lever has not been activated – the right message
By leveraging Persado’s AI language platform and Adobe’s precise targeting, Vodafone is delivering the right messages to the right audiences and unlocking the full potential of personalization.
In this webinar, hear how Vodafone generated tangible business impact, including:
- Proven use cases of leveraging AI to choose more effective language that drives increased conversions and impact.
- How to ensure a consistent and personalized customer experience.
- What’s next in personalization.