Persado Resource Center: Guides, Webinars, Podcasts and More

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Welcome to the resource center for data-driven leaders.

Welcome to the resource center for data-driven leaders.

AI for Marketing: A CMOs Guide

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Personalization ROI: How Vodafone Uses AI & Precise Targeting for Business Impact

Webcast with Persado, Vodafone, and Adobe exploring how the telecom leader employs AI-powered personalization to serve the right message to the right audience at the right time.

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Telco

From Promise to Payment: How AI-Powered Communications Drive More Payments and Fewer Delinquencies in the Pre-Collection Process

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Financial Services

Topics

All Topics

Industry

All Industry

Why Your eCommerce Site is Losing Traffic

Marketing

Top 5 Mistakes of Interpreting a Digital Marketing Experiment

Marketing

CMOs: Get Your Organization to Love AI

Marketing

Slack, Knotel, Bonusly: Brands That Are Changing The Work Narrative

Marketing

The Intricacies of Digital Messaging

Marketing

Why is my Engagement Lagging Behind a Competitor’s?

Marketing

Why Marketers Find Themselves in a Creative Confidence Crisis

Marketing

How Marketers Can Regain Confidence in Creative

Marketing

Big Game Ads Worthy of MVP Status

Marketing

Persado, charity: water Author Powerful Story

Marketing

Persado Expands Analytics Capabilities, Empowering Marketers with More Data-Driv ...

Read More

February 13, 2019

How Happy Socks Wins Every Marketing Moment with Persado and Emarsys

Marketing

Persado and Emarsys announce strategic partnership to give marketers seamless, d ...

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February 27, 2019

3 Examples of How AI Can Supercharge Your Digital Marketing Creative

Marketing

Subtle Changes to Marketing Language Have Significant Impact on Campaign Perform ...

Read More

March 4, 2019

CMOs: How Well Do You Know Your MarTech Stack?

Marketing

What Marketing Leaders, Influencers Think of AI

Marketing

How Pier 1 Made the Journey to Data-Driven Creative

Retail

AI is Here. Where Are You?

Marketing

How Hostelworld Uses AI to Increase Engagement With 500+ Audience Segments

Travel

Create a Hand-In-Glove Marketing and Sales Strategy

Marketing

Analysis: Coach, Slack Show Us That Words Matter

Marketing

Are You Pigeonholing Your AI?

Marketing

Never Stop (Machine) Learning

Marketing

4 Items CMOs Need in Their New AI-Driven Digital Creative Playbook

Marketing

Marketing Creative: From Human + Guesswork to Human + Machine

Marketing

The Customer Journey With AI: Don’t Let Silos Break It

Marketing

Four Insights Marketing Leaders Need to Optimize Creative in the Era of Data

Marketing

Your Attention, Please: How to Improve TSA Travel Messages for Impact

Travel

People Spotlight: Meet Persado Customer Success Senior Director, Torq!

Marketing

Cannes 2019 Key Takeaways: 3 Early CMO Mandates

Marketing

Creative Disruption: How AI Fuels Data-Driven Creativity

Marketing

The Growth CMO’s Summer Reading List

Marketing

Persado Perspectives: Top Trends in Retail Marketing

Retail

JPMorgan Chase Announces Five-Year Deal with Persado For AI-Powered Marketing Ca ...

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July 30, 2019

Retail Multichannel Marketing Best Practices for Creative

Retail

JPMorgan Chase Expands Relationship with Persado

Marketing

3 Surprising Insights to Improve Financial Services Marketing Creative

Financial Services

5 key articles to accelerate marketing-led growth

Marketing

What Marketers Can Learn from Growth Leaders

Marketing

Best Practices for Travel Marketing Creative

Travel

The Power of Experimental Design to Deliver Marketing Insights

Marketing

Cheat Sheet for Improved Marketing & C-Suite Communication

Marketing

Data Dictionary of Technology and Marketing AI Terms

Marketing

Learn How AI Makes Marketing More Human: Top August Articles

Marketing

AI 101: Natural Language Processing and Natural Language Generation

Marketing

How to Successfully Implement AI Marketing Technology

Marketing

AI and Creativity Are Key Trends to Watch, Says CMO Survey

Marketing

Lessons in Making AI Work: A Conversation with Ben Blake from Hotels.com

Marketing

The Words that Matter in Holiday Marketing Campaigns [Infographic]

Marketing

Persado Wins DIAmond Award at DIA Munich

Marketing

How AI Improves Copywriting

Marketing

Persado Joins Adobe Premier Partner Program

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December 10, 2019

Persado wins DIAmond Award at Insurtech Festival DIA

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December 12, 2019

Persado Helps Humana Members Shoo the Flu

Healthcare

Persado Mentioned in Gartner Report on “Cool Vendors in AI for Marketing”

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January 7, 2020

AI 101: How AI Transforms Creativity

Marketing

The Year of You

Marketing

Former Global Leader at McKinsey Bets Big on AI and Joins Persado as President

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February 26, 2020

Persado Named to Fast Company’s Annual List of the World’s Most Innovative C ...

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March 10, 2020

3 Principles to Guide Initial Customer Communications During COVID-19

Marketing

A Framework For the Communications Journey Ahead

Marketing

Call Centers Brace for COVID-19 Volume: How Language Can Help

Marketing

How More Effective Language Can Reduce Call Center Costs

Marketing

Stop, Pause, Go: Language Guidelines for Communicating During a Crisis

Marketing

The Changing Shape of the Health Insurance Customer Journey During and After COV ...

Healthcare

COVID-19 Language and Communication Resource Center

Marketing

The Changing Shape of the Banking Customer Journey During and After COVID-19

Financial Services

2020 Marketing Trends During the Coronavirus Crisis: What’s Changed and Wh ...

Marketing

The Changing Shape of the Retail Customer Journey During and After COVID-19

Retail

The Changing Shape of the Telco Customer Journey During and After COVID-19

Telco

Mindful Messaging: How Persado is Adapting its Language Architecture to a Post-C ...

Marketing

Language That’s Working Now: How COVID-19 Changed the Way We Communicate

Marketing

How AI-Based Language Can Help Engage Customers More Effectively in the Pre-Coll ...

Financial Services

Drive More Completed Payments with AI-Guided IVR Prompts

Financial Services

Trust-based Emotional Language Engages More Customers During COVID-19

Marketing

How a Leading Telco Increased Call Deflection by 24% with AI-Powered Language Ex ...

Telco

Persado Appoints New Commercial Leader for UK Business

Read More

May 28, 2020

Increase Pre-Collections Payments and Reduce Consumer Financial Distress with AI ...

Financial Services

Achievement-Focused Language Makes a Comeback

Marketing

How Orange Increased Conversions with Persado’s AI Language Platform

Telco

AI Language Analysis Highlights Marked Shift in Brand Communications Post Covid- ...

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June 24, 2020

How Trust-Based Emotional Language Engages Customers in Travel & Hospitalit ...

Travel

Persado’s AI-Based Language Platform Delivers Triple-Digit Lift for Mortga ...

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July 8, 2020

Language Analysis Pinpoints How COVID-19 Is Changing Brand Communications

Marketing

The Vodafone Experience: How AI-Driven Personalization Creates Business Impact

Telco

3 Ways to Engage Retail Customers through Language in the Next Phase of COVID-19

Retail

Unlock the Power of Personalized Content at Scale with Open-Time Email

Marketing

Vodafone Italy Drives New Accounts With Personalized, AI-Powered Messaging

Read More

July 29, 2020

Divert Call Volume and Reduce Customer Service Costs with AI-Powered Language

Marketing

How Banks Can Transform Chronic Callers into Self-Service Champions Using AI

Financial Services

The Business Impact of Natural Language Generation

Marketing

Use AI for Customer Service to Improve Key Service Metrics

Marketing

Retail Expert Veronika Sonsev Shares 5 Insights for a Winning Holiday Season

Retail

Financial Services Customer Acquisition Insights

Financial Services

Language Data Snapshot Aug-Sept 2020: What’s Normal is New Again

Marketing

CMO’s Guide to AI for Marketing

Marketing

Retail Communication Strategies to Tackle the 2020 Holiday “Shipageddon ...

Retail

Deliver on Key Characteristics of an Agile Customer Experience Technology Stack

Retail

Dell Uses Persado AI to Increase Conversions +45%

Retail

How Vodafone Raised Conversions +42% with AI-Driven Personalization

Telco

charity: water Increased Customer Engagement by 147% with Persado’s Data-Drive ...

Marketing

Leading Online Audiobook Store Increased Trial Sign-Ups by 22%

Retail

Global Clothing Retailer Increased Order Rate by 112% with Persado

Retail

Built In Honors Persado in Its Esteemed 2021 Best Places To Work Awards

Read More

January 7, 2021

Retail Language Insights for a Holiday Season Like No Other

Retail

People Spotlight: Riccardo Di Virgilio, Senior Director, Customer Success

Read More

People Spotlight: Bob Szantyr, Senior Director, Campaign Management

Read More

People Spotlight: Yvonne Fung, Senior Manager, Customer Success

Read More

Riccardo Zacconi, Co-founder of King, on Hypergrowth and Resilient Entrepreneurs

Marketing

Winning with Words in Retail

Retail

2019 Gartner Cool Vendors in AI for Marketing Report

Marketing

Winning with Words in Financial Services

Financial Services

The New CMO Playbook

Marketing

The Write Stuff: How CMOs Can use AI to Develop Data-Driven Marketing Creative

Marketing

All Agents Are Busy: How AI Unlocks the Hidden Value of Language in Customer Ser ...

Marketing

From Promise to Payment: How AI-Powered Communications Drive More Payments and F ...

Financial Services

How Orange Increased Conversions with Persado’s AI Language Platform

Telco

Personalization ROI: How Vodafone Uses AI & Precise Targeting for Business ...

Telco

Creative Disruption: How AI Powers Data-Driven Creative for Better Results

Marketing

Marketing Creative – From human + Guesswork to human + Machine

Marketing

COVID-19: Communicating With Your Customers During a Crisis

Healthcare

Your Guide to the Emotional Language of 2021 Super Bowl Ads

Marketing

Healthcare Challenges Language Can Help Solve

Healthcare

COVID-19 Communications During the Next Phase of Recovery

Healthcare

How Language Can Drive More Bookings and Growth in 2021 for Travel Companies

Travel

CMO’s Guide to AI for Customer-Centric Marketing

Marketing

Persado Adds Executive Leadership as Company Strengthens Position as AI-Powered ...

Read More

January 14, 2021

Persado Announces the Expansion of Its Go-to-Market Efforts to the U.S. Federal ...

Read More

February 9, 2021

Persado’s 2021 State of AI and Creativity Survey

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April 15, 2021

AI + Creativity: How Artificial Intelligence Transforms and Personalizes Brand C ...

Marketing

On Earth Day, Words Matter When Considering a Warming Planet

Marketing

Emirates NBD Enables Predictive Campaign Generation with Persado’s AI-Generate ...

Financial Services

Emirates NBD Enables Predictive Campaign Generation With Persado’s Platform

Financial Services

Spoken Word – Poet Amanda Gorman Reminds Us That Words Matter During Natio ...

Marketing

Fast Company Recognizes Persado with an Honorable Mention in its 2021 World Chan ...

Read More

May 4, 2021

New Partnership Between Amperity CDP and Persado Signals Acceleration of the Nex ...

Read More

May 12, 2021

Using Customer Data for Next-Level Personalized Content

Marketing

McKinsey Senior Partners Jesko Perrey and Brian Gregg on Getting Back to Growth

Marketing

Rishad Tobaccowala on The Great Re-Invention of Business and Marketing

Marketing

Raja Rajamannar, CMO of Mastercard, on the New Gravitas of Marketing

Financial Services

Jeff Maggioncalda, Coursera CEO, on the Mindset of a Growth CEO

Marketing

Noam Paransky, Tapestry Chief Digital Officer, on the Art of Digital Transformat ...

Retail

Jim McCann, Chairman of 1-800-Flowers.com, on Pivoting Toward Experiential Comme ...

Retail

Darren Herman, Bain Capital Operating Partner, on Entrepreneurial Growth and The ...

Marketing

Bob Liodice: Marketing Agility Amidst Disruption

Marketing

Paul Chibe: Building Customer-Centric Brands

Marketing

Monica McGurk: Driving Business Impact Through Customer Insights and Collaborati ...

Marketing

Michael Kassan: Innovation in Media, Telecom and Tech

Telco

Philip Thomas: Innovation and Creativity at Cannes Lions

Marketing

Sir Martin Sorrell: Go Where the Growth Is

Marketing

Veronika Sonsev: Reimagining Retail in the Age of COVID-19

Retail

Alyson Clarke: The Winning Formula for Delivering Great Customer Experiences in ...

Financial Services

Jim Stengel (Part 2): Activating Your Brand Purpose on the Path to a New Normal

Marketing

Jim Stengel (Part 1): Activating Your Brand Purpose on the Path to a New Normal

Marketing