Case Study: Adorama

Adorama case study

With big kids like Amazon on the block, acquisition of new customers has become increasingly challenging as more consumers move their product searches straight to Amazon. Adorama, a large online electronics retailer in the United States, is combating this challenge head-on by putting customer experience at the center of everything they do. “We use Persado to create a personalized, emotional connection in every inbox with almost every email we send,” says Lev Peker, the Chief Marketing Officer at Adorama. Not only does Persado help their team understand what language resonates with particular audiences. Persado has also helped their team maximize email open and click-through-rates, impacting both acquisition and retention efforts.